Revitalizing Automotive Culture at the Los Angeles Auto Show 2025

The Los Angeles Auto Show (LA Auto Show) is set to reignite the passion for automotive culture with its 2025 edition, taking place in a newly reimagined space known as 'The Underground'. This innovative venue will spotlight the unique car culture of Los Angeles over a vibrant ten-day period starting from November 20, 2025. Located in the lower level of the Los Angeles Convention Center, this expansive exhibition area will be brought to life by local independent curators who focus on the evolving scene of custom car artistry, driven by the city's rich community culture.

At the heart of 'The Underground' will be the Creator Studios - an area dedicated to some of the most influential creators in the automotive world. Here, attendees will experience a blend of personality, creativity, and originality reflected through the works of local artists, tuners, and storytellers. Noteworthy automotive personalities such as renowned photographer Larry Chen, drifting champion and tuner Hannah Maloof, and visual artist Joshua Vides will showcase exclusive custom vehicles, performance enhancements, and live releases of content that blur the lines between art and engineering.

The exhibition will also gather more than 40 vendors who symbolize and define the essence of Los Angeles automotive culture. Among them will be Marathon Brand, showcasing community pride through its Marathon Clothing and Marathon Burger initiatives. Full Blown Performance will present its high-performance American muscle cars, while the LumiVerse will merge automotive culture with art and nightlife. Additionally, World Famous 4x4 will display its wild, handcrafted off-road dream machines.

The event will culminate with the South Bay Pop-Ups, which pays tribute to the local automotive heroes. This area will feature a diverse array of lowriders, motorcycles, streetcars, and vans, embodying the eclectic personality of the city. Attendees can also expect exclusive merchandise, including special collaborations with renowned street artist OG Slick, featuring limited-edition apparel and custom art installations like 'Pineapple Express' and the iconic 'LA Hands'.

All Roads Stage: A Hub of Automotive Stories

The All Roads Stage, situated at the entrance of 'The Underground', will energize the atmosphere with a series of stories, vehicles, and cultural symbols presented daily through the event. Kicking off on November 20, Media Day, the stage will feature the global debut of Revology Cars’ latest creation, the Boss 429. Known for blending classic muscle car traditions with modern engineering, this unveiling promises to captivate audiences.

Subsequent days will bring even more excitement: on November 22, the right-hand drive version of the 1964 Alfa Romeo Giulia Sprint Speciale will make its appearance—the only 25 units of this magnificent piece of Italian automotive history marking the brand's 115th anniversary. November 23 will be lively, featuring star comedian and car aficionado Mike Epps showing off his unique 1957 Chevy, alongside hosting the No No Custom Car Awards.

From November 24th to 30th, Sungg Kang, actor and producer, will host a meet-and-greet for his upcoming passion project, the film Drifter. This will include a display of the movie’s vehicles, multiple car showcases, and an exclusive sneak peek at unreleased footage, giving fans a chance to dive deeper into the cinematic world of automotive culture.

Designed to be one of the world's most influential and heavily attended auto shows, the LA Auto Show will introduce hundreds of new vehicles from top global manufacturers, encompassing sedans, trucks, SUVs, hybrids, and electric vehicles. Full event details, including a complete exhibitor map and schedule, are available online, along with pre-sale tickets.

Ticket Information

The LA Auto Show will take place from November 20 for media and industry professionals and open to the public from November 21 to 30. Ticket prices range from $8 for seniors and children on opening day to $25 for general entry. Ticket holders can access all exhibition areas and driving experiences, ensuring an immersive experience celebrating automotive design, culture, and innovation.

For further information and updates, follow the LA Auto Show on Instagram, X (formerly Twitter), Facebook, and LinkedIn, or visit their official sites for ticket purchases and event registration information.

This year's show promises to be a vibrant homage to the dynamic, innovative automotive culture that Los Angeles is known for, bringing together enthusiasts from around the globe to celebrate what makes this city a unique hub for car lovers.