#Japan #Tokyo #Ice Cream #Lotte #CUTIE STREET

Lotte Introduces 'In Love with Asia' Ice Cream

In an exciting event held on March 25, 2026, Lotte Company, led by CEO Hideki Nakajima, officially launched its new ice cream brand titled 'In Love with Asia'. This marks Lotte's first new ice cream brand in a decade. With a focus on the rising trend of Asian sweets and the experiential consumption era, this new venture is set to introduce unique flavors that resonate with the younger generation, especially Gen Z.

Collaboration with CUTIE STREET

To enhance the brand's appeal, Lotte has collaborated with the popular idol group CUTIE STREET, managed by Asobisystem. They introduced the catchy theme song 'Nice Day' as part of a new TV commercial (TVCM) during the launch event. The audience was thrilled with the live performance, setting the perfect stage for the brand's introduction.

Event Highlights

The launch event featured a lively showcase where CUTIE STREET participated in various activities, including a promotional 'KAWAII Food Report Competition.' This contest allowed the members to express their individuality while sampling the new ice cream flavors, creating an engaging and entertaining experience for the attendees.

Presentation by Lotte

Kansuke Nishiyama from Lotte's Marketing Department kicked off the presentation. He shared insights about the brand concept and its strategic direction. The primary target audience focuses on young women, particularly from Gen Z, who are highly attuned to current trends. Nishiyama emphasized, "We aim to offer a fresh value proposition to those who enjoy Asian sweets regularly." He elaborated on how traditional flavors like vanilla and strawberry dominate the ice cream market, and they are determined to create a new wave with innovative taste profiles.

Flavor Profiles of 'In Love with Asia'

Mami Ogino from Lotte’s Central Research Institute then described the new flavors that will be available, which include:

• - Brown Sugar Oolong Milk Tea: A rich flavor using Tieguanyin oolong with deep brown sugar tones.
• - Creamy Almond Tofu: A delightful ice cream that captures the elegant flavor of almond tofu with a creamy texture.
• - Jasmine Milk Tea: An ice cream that allows the jasmine tea's aroma to linger and pairs wonderfully with passion fruit sauce.
• - Mango Lassi: Featuring Alfonso mango juice, this ice cream balances the rich sweetness of mango with the creamy tang of lassi.

CUTIE STREET Takes the Stage

In the middle of the event, the newly launched TV commercial 'One Bite, Like Traveling' was unveiled. Following the screening, all eight members of CUTIE STREET donned vibrant outfits and participated in a talk session, sharing behind-the-scenes stories from the commercial shoot. The excitement in the room was palpable as they discussed what it was like to bring the essence of Asia to life in the ad.

The Competitive KAWAII Food Report

As the event drew to a close, the competition escalated. Members were divided into pairs for the 'KAWAII Food Report Competition' to vie for the title of the new promotional leader. Each pair presented their impressions of different flavors through hand-drawn boards. After an intense round of evaluations, the duo of Kawamoto and Sano emerged victorious, demonstrating their charm and creativity.

Conclusion

This launch marks a significant step for Lotte as they engage with younger audiences and reflect current trends in ice cream consumption. 'In Love with Asia' not only expands Lotte's product lineup but also captures the cultural richness of Asian desserts. The event concluded with hope and excitement for the future of this new ice cream brand, showcasing Lotte’s commitment to innovation and quality.

For those eager to try the new flavors, the products will be officially available starting April 6, 2026. Detailed information can be found on the official Lotte website and their social media platforms.