AVATR Unveils Luxurious Models in Munich, Debuting the Vision XPECTRA

AVATR Unveils a New Era of Luxury at Munich Event

On September 7, at the spectacular "Brilliant New Horizon AVATR Brand Day" held in Munich, Mr. Chen Zhuo, the President of AVATR Technology, eloquently addressed the audience, emphasizing the brand's core identity. He declared that AVATR transcends the conventional boundaries of electric vehicle manufacturing; it encapsulates a sophisticated blend of intelligence, design, and technology, all of which are deeply intertwined with the emotional connection our vehicles foster with users.

The Grand Revelation of the Vision XPECTRA

During this high-profile event, key highlights included the global premiere of the AVATR VISION XPECTRA—the world’s first Emotive Intelligent (EI) vision vehicle. This revolutionary model epitomizes the brand’s philosophy termed "Emotive Luxury," which seeks to redefine comfort and aesthetic in modern transportation.

Apart from the Vision XPECTRA, the brand also showcased a selection of limited-edition models, including the AVATR 012—a collaborative creation with renowned designer Kim Jones, the bespoke AVATR 11 Royal Edition, the Urban Luxury SUV (AVATR 07), and the Luxury Sports Sedan (AVATR 06). From September 9 to 14, these remarkable vehicles will continue to astound audiences at the 2025 Munich Auto Show, further affirming AVATR's prowess in original design and cutting-edge technology.

A Fusion of Culture and Innovation

AVATR's Global Design Center, situated in Munich, integrates talent from nearly 200 creative individuals across 25 nations. Under the guidance of Chief Design Officer Nader Faghihzadeh, this center brings together a wealth of European design heritage and innovative aesthetic concepts.

Nader elaborated on AVATR VISION XPECTRA by describing it as an emotionally intelligent vehicle uniting energy and emotion. Every journey within is designed to unveil a bold declaration of "Emotive Luxury." With its design inspired by natural energy, the car features an exterior crafted with precision, showcasing a strong visual presence that mirrors the essence of power, while the interior merges luxury materials with cutting-edge technologies to create an immersive and personalized space.

Emotional Intelligence in Mobility

Beyond serving as a vehicle, the XPECTRA embodies a reflection of the owner’s inner self. This model is designed to understand and respond to users' needs, establishing profound emotional connections through intuitive interactions utilizing light, motion, and energizing user experiences. Notably, the Cortex technology seamlessly combines touch and gesture controls, allowing drivers to navigate between advanced driver-assistance systems and full autonomy with remarkable ease, thus promising an exceptional mobility experience that transcends traditional expectations.

Accelerating Global Ambitions

With Munich as a central hub, AVATR is strategically launching into international markets. The brand aims to reshape perceptions of luxury through its "Emotive Luxury" ethos while leveraging its systematic research and development, manufacturing capabilities, and global synergies to bolster its core values.

AVATR benefits from decades of engineering experience by Changan and industry-leading battery technology from CATL. This foundation allows for an integrated approach across research, production, supply chains, and distribution channels.

Continuous expansion has attracted a loyal customer base of around 190,000 owners who have embraced its models—11, 12, 07, and 06—as well as exclusive co-branded limits. AVATR has established a strong presence in Thailand's luxury electric vehicle market, garnered a robust brand image in the UAE, and received positive feedback in Singapore shortly after launch. In the current year, AVATR's vision entails entering over 50 nations, setting up more than 160 distribution channels, and driving forward its globalization efforts.

A Global Vision for the Future

AVATR is dedicated to setting a precedent in the segment of intelligent and luxurious electric vehicles with a focus on originality, design, and technology. The brand’s aspiration is to illuminate the global auto stage, reinforcing its status as a leader in intelligent electric mobility. The developments at AVATR signify not only a pivotal moment for the company itself but also underscore the advancing stature of Chinese automotive brands, as they evolve from sheer production to powerful players in the premium market landscape.

The journey ahead for AVATR is promising as it embraces a "Born Global" mindset, committed to nurturing innovative designs and intelligent technologies that will lead the future of luxury electric mobility.