ASTRAUX Revolutionizes Urban Mobility with New Electric Vehicle Launch in Europe

ASTRAUX Revolutionizes Urban Mobility



Dubai-based tech brand ASTRAUX has made waves in the urban mobility sector with its global launch event held in Berlin on September 8, 2025. The company showcased an impressive trio of electric vehicle models, headlined by its mini electric car priced at an attractive €5,999. This revolutionary vehicle not only promises to make urban transportation accessible to the younger generation, but it also represents a significant stride towards sustainable transportation solutions.

The Global Launch Event


The excitement surrounding ASTRAUX's entry into the European market was palpable, drawing in over 200 international media representatives, industry leaders, and tech influencers. The event was a digital sensation, racking up 1.2 million live viewers across platforms such as YouTube, Instagram, and TikTok. Furthermore, during the launch, ASTRAUX secured on-the-spot orders for over 30,000 vehicles from ten partners, marking a pivotal moment in the brand’s global expansion.

Compact Design Meets Modern Technology


The ASTRAUX mini vehicle's design is both compact and stylish, aiming to cater to the urban commuter's needs. Its promotional price of €5,999 (originally €6,990) allows younger drivers, particularly those from 14 years of age in certain European countries, to embrace personal mobility without breaking the bank.

Key Features:

  • - Stunning Aesthetics: The vehicle displays a high-quality automotive body structure complemented by a panoramic glass roof that provides 360-degree visibility.
  • - Entertainment On-the-Go: It comes equipped with karaoke features, ambient lighting, app integration, and a fun “party-mode” driving experience.
  • - AI Companion - Aimon: An interactive AI companion, Aimon, reacts to various inputs like touch and mood, delivering dynamic responses and surprise modes, adding a layer of engagement for users.
  • - Smart Wearables: Alongside the mini vehicle, ASTRAUX launched its stylish connected glasses priced at €79, which incorporate features such as UV400 sunglasses, AI interaction, an 8-megapixel camera, and real-time ChatGPT integration for voice commands and content generation.

A Vision for the Future


ASTRAUX's guiding principle, "Create your style. Live it. Show it," reflects its commitment to merging technology with aesthetics and affordability, aiming to redefine what urban mobility means for the modern user. The Berlin launch highlights just the beginning of ASTRAUX's strategic growth in Europe, driven by local partnerships, immersive test-driving programs, and exclusive pre-order campaigns.

This is Just the Beginning


With aspirations to dominate the electric vehicle market, ASTRAUX has positioned itself for rapid growth in Europe. The company has made clear its determination to make urban electric mobility trendy and accessible, signaling a progressive shift towards sustainable urban transport.

Watch the Launch Again and Pre-Order


For those who missed the live event, a complete replay is available for viewing here. Customers can also take advantage of the opportunity to pre-order the mini vehicle directly from the ASTRAUX website or other platforms like AliExpress.

Follow ASTRAUX on Social Media


Stay updated with the latest news and product offerings from ASTRAUX by following their social media handles on Instagram, TikTok, and Facebook.

Limited-time launch offers are available until September 6, with options for reservation and potential cancellation, making the excitement surrounding ASTRAUX’s entry into the market all the more engaging.

In conclusion, ASTRAUX represents a bold leap into the future of urban mobility, setting the stage for an era where sustainable and stylish transport options are available for everyone.

Topics Auto & Transportation)

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