#Japan #Tokyo #Characters #New Beads #NaruNmiya

Embracing Nostalgia: New Beads and NaruNmiya's Collaboration

A delightful new collaboration has emerged, blending the charm of nostalgic shopping experiences with modern laundry solutions. The renowned NaruNmiya International Co., Ltd. is partnering with Kao Corporation's New Beads laundry detergent to launch a special campaign titled "New Beads × NaruNmiya Characters RAINBOW LAUNDRY!" This exciting initiative promises to make laundry time more enjoyable and fun.

At the heart of this campaign are beloved characters from NaruNmiya, including Nakakura-kun from Angel Blue and Berie-chan from Mezo Piano. These characters are featured in original illustrations that depict them joyfully engaging in laundry activities, embodying the campaign's essence of relaxation and charm. By purchasing designated New Beads products and entering via a special campaign website, participants can win exclusive merchandise like laundry nets inspired by vintage shopping bags and much more.

Campaign Overview

Eligible Purchase Period:

From February 2, 2026, to March 31, 2026.

Application Period:

From February 2, 2026, until April 7, 2026, at 23:59.

Eligible Products:

New Beads products featuring Rose & Magnolia or Jasmine & Musk scents are included in this campaign. However, specific items such as New Beads powder and Luxe Craft will not be eligible.

Special Website:

For more details on how to participate, visit: New Beads Campaign

Campaign Merchandise

First-come, First-served Gifts

Participants can look forward to the chance of receiving cute original rubber straps featuring characters like Nakakura-kun, Berie-chan, Mint-kun, and Lucky. A total of 4,000 individuals will have the opportunity to claim these delightful souvenirs.

Lottery Gifts

A Prize

• - Laundry Bottle Caps: 100 winners will receive uniquely designed bottle caps that can attach to New Beads bottles, adding a fun twist to daily laundry chores. Choose between designs featuring Nakakura-kun and Berie-chan.

B Prize

• - Shopper-style Laundry Net: This exciting item, inspired by classic shopping bags, will be available for 200 winners. Not only can it hold your laundry, but it can also be used as a bag – combining practicality with nostalgia!

C Prize

• - Laundry Clips: 300 participants can win clips adorned with beloved characters to keep their laundry in check while adding a touch of fun to the process.

D Prize

• - Sticker Sets: Perfect for embellishing various items, this set features four character stickers for 500 lucky winners.

Participants may enter multiple times, but each submission can only select one type of prize.

About New Beads

Since its inception in 1963, New Beads has been synonymous with clean living in Japan, evolving over time to embody the idea of ‘Relaxation Laundry’ through the inclusion of natural aromas. Their detergent promises a delightful laundry experience, enhanced by improved fabric softness and anti-bacterial properties. The brand continues to innovate to meet the changing needs of modern life.

About NaruNmiya Characters

NaruNmiya International, known for its vibrant children's apparel brands like Angel Blue and Mezo Piano Junior, creates memorable characters that resonate with kids and families. These characters add joyful elements to everyday life, making tasks like laundry much more pleasurable.

As NaruNmiya celebrates 40 years of providing stylish children's clothing and nurturing creativity and imagination, this campaign serves as a delightful reminder of the joy in everyday routines. Join the fun and enter the campaign for a chance to win exclusive goodies!

For more about NaruNmiya, check their official online store NaruNmiya Online or contact them for inquiries Contact NaruNmiya.