#Japan #sustainable tourism #Okayama #ZERO WASTE #Kamikatsu

Introduction to Zero Waste and Sustainable Tourism

The concept of zero waste is rapidly gaining traction worldwide, with communities striving to reduce their environmental footprint by minimizing waste. One such community is Kamikatsu, a small town in Tokushima Prefecture, Japan, renowned as the birthplace of the zero waste movement. On October 24, 2025, Okayama University will host a special lecture featuring Kana Watando and Sil Van de Velde, co-founders of the INOW program, to discuss the impactful lessons Kamikatsu offers in sustainable tourism and rural living.

The Event Details

The lecture will take place from 17:30 to 19:00 at Okayama University’s Tsushima Campus in Classroom D31, and it is open to the public free of charge. Attendees will have the chance to dive deep into the principles of zero waste and sustainable tourism. As environmental issues become increasingly complex, this event aims to provide actionable insights and encourage local and international dialogue among participants from various backgrounds.

Learning from Kamikatsu

Kamikatsu has long been recognized for its ambitious zero waste policies, aimed at virtually eliminating waste from the community. The town promotes recycling and has implemented numerous programs that engage residents and invite innovative solutions to waste management. These efforts have not only transformed Kamikatsu but have also served as an educational model for other communities both in Japan and around the globe.

During the lecture, Watando and Van de Velde will share their experiences with sustainable tourism as a powerful avenue for education and cultural exchange. They argue that by focusing on local culture and engaging with the environment, tourism can serve as a platform for learning and fostering community ties.

Challenges and Success Stories

The speakers will discuss specific challenges they encountered while promoting sustainable practices in rural settings, as well as the stories of success that inspire hope and action. Through various INOW programs, they have engaged young people and communities, promoting awareness of local practices, such as zero-waste and sustainable living. These narratives will illustrate the crucial role that small, community-based actions can play in shaping a more circular and waste-free future.

The Role of Communication

Effective communication and outreach are essential when attempting to implement sustainability measures in any context. With the advent of technology and social media, spreading awareness about zero waste practices can be more feasible than ever before. The speakers will emphasize the importance of sharing experiences and findings with a broader audience to inspire and enact change across multiple communities, paving the way for a collaborative approach to sustainability.

Conclusion

Kamikatsu stands as a beacon of hope for environmental initiatives worldwide. The town's success in engaging its population and implementing zero waste practices demonstrates that even a small community can make a significant global impact. Those interested in sustainable tourism, environmental issues, or community development will find value in the insights shared during this upcoming lecture. Two days before the event, participants are encouraged to register through the provided online form. Join us in exploring these vital topics and discover how individual actions can contribute to a sustainable future.

For more details, including registration, please visit Okayama University and learn about their dedication to sustainability and educational initiatives.