BeeCruise Partners with Axel Entertainment to Enhance Global Fan Engagement

BeeCruise and Axel Entertainment Join Forces

In an exciting development for fans of Japanese entertainment, BeeCruise, part of the BEENOS group, has begun a strategic partnership with Axel Entertainment Media, based in Shibuya, Tokyo. This collaboration aims to provide international fans with seamless access to official merchandise from their favorite artists, expanding the reach of Japanese arts and culture beyond borders.

Strategic Background of the Collaboration

Axel Entertainment Media has a noteworthy goal: to make fans and artists smile through fan club experiences. With over 200 fan club sites under their belt and 15 years of industry experience, they have showcased their expertise by creating a robust fan club site construction system. While they primarily focused on artists, they've also branched out to support fan clubs and e-commerce platforms for stage performances and animated IPs.

With the rise of social media and streaming platforms, Japanese artists and IPs are creating fan communities that extend worldwide. Recognizing the need to support these global fan bases, BeeCruise and Axel Entertainment Media have initiated this collaboration to build opportunities for international fans to engage with their favorite content just like domestic fans do.

As a result of this partnership, Axel's e-commerce site will leverage BeeCruise's cross-border sales support service, Buyee Connect, allowing international fans to easily purchase official merchandise. This service caters to customers in approximately 120 countries and regions and handles essential aspects such as language support, customer service, and international shipping, addressing common challenges faced in overseas sales. The initial sites utilizing Buyee Connect include AXELSTORE and will gradually expand to include various platforms managed by Axel Entertainment Media.

The aim is to offer a standardized cross-border e-commerce feature on all Axel-operated e-commerce sites, ensuring that fans experience a unique and entertaining shopping journey that reflects the essence of artists, stages, and character IPs.

BeeCruise's commitment to connecting international customers with Japanese artists while pursuing global distribution expansion remains steadfast. The collaboration promises to foster a thriving community of fans, regardless of geographical boundaries.

Insights from Axel Entertainment Media

In light of the increasing global expansion of artists, theatrical works, and IPs, Axel Entertainment Media sees significant potential in enhancing Japan's entertainment landscape through this partnership with BeeCruise. The company aims not only to expedite international outreach and sales efforts but also to deliver optimal and enjoyable purchasing experiences to their customers.

“Being good friends who create the future,” as stated in their mission, Axel aims to provide solutions that enhance fan engagement and maximize the joy for both fans and rights holders alike.

About Axel Entertainment Media

Axel Entertainment Media focuses on utilizing various devices and internet technologies to facilitate seamless information distribution between rights holders and fans who share common interests. They strive to create an environment where fans can access previously unreachable content, maximizing both fan satisfaction and joy for rights holders.

- Website: Axel Entertainment Media

About BeeCruise

BeeCruise is a specialized global marketing organization within the BEENOS group, dedicated to accelerating business growth through its expertise in experience, network, and data accumulation, along with cutting-edge technology. Their extensive range of solutions includes cross-border e-commerce services, international shipping, support for overseas marketplace entries, bulk sales to foreign retailers, participation in global events, and international marketing services.

Since 2008, BEENOS has led the charge in cross-border e-commerce, starting with the launch of international forwarding services and later introducing support services for purchases abroad with Buyee in 2012. The company continues to lower barriers for Japanese businesses seeking to expand internationally.