#United States #White Plains #Advisory Board #Shane Ankeney #Cast Iron Media

Shane Ankeney Joins Cast Iron Media's Advisory Board

In an exciting development for the sports streaming landscape, Cast Iron Media has named Shane Ankeney to its Advisory Board. This appointment comes as the company seeks to bolster its presence in the rapidly changing connected television (CTV) and sports media arena. With a distinguished career that spans over 35 years, Ankeney's experience encompasses strategic leadership in marketing and media, making him a notable addition to the growing team at Cast Iron Media.

A Rich Background in Media Strategy

Shane Ankeney, who previously served as President of Havas Media Group North America, has been a force in advancing marketing transformations for some of the world’s most recognized brands. His leadership in media strategy and agency operations has positioned him as an industry veteran capable of navigating the complexities of an evolving advertising landscape. His appointment is expected to enhance the strategic vision of Cast Iron Media, particularly as the company focuses on a client-centric, data-driven approach to its services.

Ankeney's expertise will not only guide ongoing partnerships but also foster innovation within the company as it aims to stay ahead in delivering impactful CTV solutions specifically tailored for sports advertising.

The Role of the Advisory Board

Cast Iron Media's Advisory Board is pivotal to shaping the company’s strategy and facilitating innovation. It plays a crucial role in ensuring that the company optimally delivers premium live sports assets to advertisers while fairly valuing the inventory for sports rights holders. Ankeney's insights are expected to create a significant positive impact on how the company interacts with clients, drives technology advancements, and caters to the changing environment of sports advertising.

Kent Heyman, the CEO of Cast Iron Media, emphasized the importance of Ankeney’s experience in his statement: "Shane brings a wealth of knowledge and a track record of innovation that will be invaluable as we expand our patent-pending platform and services. His insights will help us further align with the needs of our clients, evolve our technology and approach with the market, and stay ahead in delivering impactful CTV solutions for sports advertising."

About Cast Iron Media

Established as a leader in live sports and premium video advertising, Cast Iron Media specializes in optimizing advertising through its advanced technology platform known as The Foundry. The company maintains strategic partnerships with major sports leagues, teams, and virtual multichannel video programming distributors (vMVPDs). This allows Cast Iron Media to manage broad commercial inventory across thousands of live events each year, including MLB, NBA, NHL, and NCAA games. Their commitment to delivering precisely targeted ads has set a standard in the industry, and with Ankeney on board, the company is poised for continued innovation and growth.

As fans and advertisers alike look for more personalized and interactive ways to experience sports, the role of technology and strategic marketing will undoubtedly become even more significant in the coming years. Shane Ankeney's collaboration with Cast Iron Media will likely play a key part in meeting these evolving demands.

For more information about Cast Iron Media and its innovative offerings, you can visit their website at www.castiron.media.