Ripley PR to Host Free Workshop Aimed at Empowering Nonprofits in East Tennessee

Ripley PR's AMPLIFY GOOD Workshop



On March 3, 2026, Ripley PR will offer an invaluable opportunity for nonprofit organizations in East Tennessee by hosting the AMPLIFY GOOD workshop. An award-winning public relations agency headquartered in Maryville, Ripley PR aims to assist nonprofits in enhancing their visibility, increasing donor engagement, and ultimately advancing their mission through strategic communication methods.

A Workshop for Meaningful Change


This free, hands-on workshop will take place at the Blount County Public Library from 8:30 AM to 11:00 AM. It is specifically designed for local nonprofits that aspire to amplify their outreach and fundraising capabilities. With a maximum attendee cap of 100 participants, prior registration is essential with applications closing on February 20, 2026. Eligible organizations will be notified of their acceptance ahead of the event.

Key Highlights of AMPLIFY GOOD


Led by Heather Ripley, the founder and CEO of Ripley PR, along with senior team members, the workshop will deliver practical strategies and insights directly applicable to participants' operations. The topics covered will include:
  • - PR Strategy Planning: Aligning public relations initiatives with fundraising objectives.
  • - Media Interview Preparation: Equipping nonprofit leaders with skills necessary to communicate effectively during interviews.
  • - Messaging Frameworks: Developing compelling narratives that resonate with target audiences and illustrate mission-driven storytelling.
  • - Visibility in AI-Driven Search Platforms: Understanding how to leverage AI technologies to enhance discoverability online.

Bridging the Gap for Nonprofits


Ripley PR acknowledges that many nonprofit organizations deliver essential services but often lack the resources to communicate their impact compellingly. Heather Ripley asserts, “Many nonprofits are doing incredible work but don’t always have the time or training to share their story in a way that reaches the right audiences.” The AMPLIFY GOOD workshop aims to fill this gap, enabling these organizations to boost their visibility and increase trust among potential donors.

The interactive nature of the session encourages attendees to ask questions, voice challenges, and receive valuable feedback. Participants will leave the workshop with:
  • - Clear Next Steps: A roadmap for improving visibility.
  • - Stronger Messaging: Enhanced narratives that build donor trust and bolster fundraising efforts.
  • - Immediate Applicability: Practical techniques that can be employed right away to achieve results.
  • - Feedback: Insight directly from senior members of the Ripley PR team, fostering a collaborative learning environment.

Eligibility Criteria


To attend, organizations must be 501(c)(3) nonprofits located in the Knoxville area, operating for at least three years, with an annual budget ranging from $250,000 to $3 million. As an incentive, the first 20 approved registrants will benefit from a complimentary 10-minute communications audit conducted by a Ripley PR senior member immediately following the workshop.

Heather Ripley emphasizes, “When nonprofits understand how to communicate their impact effectively, it leads to increased visibility, stronger fundraising efforts, and greater sustainability.”

For nonprofits seeking to empower their organizations and optimize their fundraising strategies through effective communication, the AMPLIFY GOOD workshop is a not-to-be-missed opportunity. Interested organizations are encouraged to apply through Ripley PR's official site.

About Ripley PR


Ripley PR, an elite global B2B public relations agency, specializes in various sectors, including home services, manufacturing, and franchising. Recognized as one of the top PR agencies in 2024 by Newsweek and awarded Best Communications/PR Agency in 2025, Ripley PR combines strategic insight with creative communication to achieve substantial results for their clients. They also engage in specialized divisions like Adventure PR for outdoor brands and Orange Orchard focused on animal advocacy and environmental initiatives.

For more information, visit www.ripleypr.com or call 865-977-1973.

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