Red Diamond Coffee & Tea Announces Leadership Promotions for Future Growth and Innovation

Red Diamond® Coffee & Tea, a prominent name in the coffee and tea industry for over a century, has made significant announcements regarding its leadership. The family-owned company is set to usher in a new era with the promotions of Emily Wood Bowron Forehand and William A. Bowron III. These new appointments highlight the Bowron family's enduring commitment to advancing the Red Diamond brand's legacy and ensuring its continued evolution.

"As a fifth-generation family business, our legacy is built on a steadfast commitment to our customers through excellence in the quality of our coffee and tea, unparalleled sales and customer service support, and world-class production capabilities," remarked William A. Bowron Jr., Chairman, President, and CEO of Red Diamond. He noted that the advancement of Emily and Will into executive roles symbolizes a major step towards shaping the company’s future. Their impressive track records and previous successes serve as strong indicators of their passion and vision, which will be crucial for the company’s next chapter.

Emily Wood Bowron Forehand has been elevated to Executive Vice President. In this newly established role, she will oversee the core operational aspects of the company, including production, distribution, marketing, and research and development. Emily's formidable experience includes leading successful branding and product launch campaigns that have resonated nationally with consumers. Her focus now will be on enhancing operational efficiency, expanding production capabilities, and fueling innovative ventures within the company.

Active in industry associations, Emily is a member of the Next Gen National Coffee Association, has previously served as president of the Southern Coffee Association, and engages deeply with Birmingham-based organizations, fostering important partnerships that enhance the company's industry standing.

Similarly, William A. Bowron III, known as Will, advances to the role of Executive Vice President, where he will spearhead all sales operations, focusing on Away from Home, Retail, and Ready to Drink Tea. His history of driving growth in product market share through the Away from Home Division will serve him well in this expanded capacity, where he will also oversee Red Diamond's Retail Distribution Division and its strategic goals for market share growth. Will is equally engaged in industry activities, being a member of the Next Gen National Coffee Association and holding a position on the board of IFMA The Food Away from Home Association.

The Bowron family's focus on quality, innovation, and customer service has positioned Red Diamond as a leader in providing a premium coffee and tea experience since its inception in 1906. With this latest leadership transition, Red Diamond is set to strengthen its legacy, enhance its operational focus, and embark on new growth paths.

For additional details about Red Diamond Coffee & Tea and its leadership, visit reddiamondbevservice.com. The company maintains its standard to expect nothing less than perfection in its products and service, echoing its historical commitment to excellence.

About Red Diamond Coffee & Tea

Red Diamond has consistently demonstrated a dedication to creating a world-class coffee and tea experience, which has been integral to its ethos since the company’s founding in 1906. With a focus on quality, customer service, and innovation, Red Diamond continues to adapt and grow, ensuring its place at the forefront of the industry as it steps into a new era under the capable leadership of Emily and Will.