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Introduction to the Course on AI Utilization in PR

The Japan Management Association (JMA), headquartered in Shibuya, Tokyo, is set to host an online training seminar targeted at PR professionals on February 3, 2026. This workshop aims to empower participants by teaching them how to harness the capabilities of generative AI for various PR functions including press release creation, social media management, internal communication design, competitive analysis, and strategic project planning—all within a single day.

In addition to live participation, registrants will have access to a week of recorded sessions, allowing them to review the material at their own pace, making it an ideal format for busy professionals.

Why Focus on AI in PR Now?

Generative AI is becoming increasingly integrated into PR practices, enabling significant improvements in daily tasks such as content creation, information gathering, and strategic analysis. However, many PR practitioners express uncertainty and hesitation, voicing concerns such as, "I don't know where to start" or "I'm not confident in my ability to utilize AI tools."

This course seeks to bridge that gap by transforming attendees’ understanding of generative AI into practical skills they can apply directly in their work. By using real-world PR scenarios, participants will learn how to effectively employ AI in their respective roles.

Outcomes from the Course

The course aims to equip participants with three essential skills:
1. Enhanced Efficiency: Participants will learn how to apply generative AI techniques to streamline their PR tasks and showcase measurable results.
2. Risk Management: Attendees will develop an understanding of potential risks associated with AI and gain the skills necessary to implement AI confidently and persuasively in their organizations.
3. Strategic Application: By mastering project planning, communication, and analytical techniques using AI, professionals will position themselves as strategic partners within their teams.

Meet the Instructors

Minako Breadsmyth

• - Position: CEO of Crossmedia Communications Inc.
• - Background: Minako joined the company in 2003, primarily working in research for three years. After taking a break for maternity, she returned to consultancy, helping various businesses, including power companies and financial institutions, shape their digital communication strategies. She transitioned into her current role after serving as an executive officer, and she is the author of a book focusing on corporate communication challenges.

Hiroaki Onodera

• - Position: Generative AI Researcher
• - Background: Hiroaki joined Crossmedia Communications in 2024 as a researcher after completing his master’s degree at Tokyo University of Marine Science and Technology. His background involves using AI for tsunami simulation research, and he has successfully transitioned that expertise into practical business applications. He has facilitated trainings at public chambers and listed companies on applying generative AI in their operations.

Course Program Highlights

Key components of the program include:

• - Foundation of Generative AI: Understand the basic terminology and risks.
• - Prompt Improvement Workshop: Learn how to enhance prompts by fixing common issues.
• - Content Creation Exercises: Optimize various types of communications, including press releases and internal newsletters.
• - Competitive Analysis Workshop: Develop analytical skills using tools like mind mapping to identify gaps.
• - Content Design and Planning: Generate concept proposals and create structured plans.
• - Practical Application: Translate learned skills into actionable business strategies.

Note: Course content may be adjusted to reflect current trends.

Registration Details

Course Overview

• - Title: Generative AI Utilization Course for PR Professionals
• - Date & Time: February 3, 2026 (LIVE session from 10:00 to 15:00)
• - Recording Access: February 10 - February 17, 2026
• - Format: Online via Deliveru platform
• - Fees: Members - ¥35,200; Non-Members - ¥42,900
• - Further Information and Registration: JMA Registration Page

Features of Deliveru Platform

The Deliveru platform offers a user-friendly learning experience for busy professionals:

• - Simultaneous display of text, presentations, and instructor videos in a four-screen layout.
• - Flexibility to enlarge desired screens with a convenient user interface.
• - Options for speed playback and repeat viewing to enhance learning efficiency.
• - Interactive Q&A during the live session (email available during on-demand viewing).
• - Available downloadable content and immediate issuance of attendance certificates.

About JMA

The Japan Management Association has been pivotal in modernizing and optimizing business practices in Japan since its establishment in 1949. We provide annual seminars focusing on management challenges and skill development.
For more information, visit our official website.