#USA #Miami #Analytic Partners #Marketing Mix Modeling #Gartner Magic Quadrant

Analytic Partners Reaffirms Leadership in Marketing Analytics

Analytic Partners, a frontrunner in commercial analytics, has proudly announced its continued recognition as a leader in the Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions for the year 2025. This achievement marks a significant milestone, as the company has held this esteemed position since the inception of the report in 2024.

In this year's assessment, Analytic Partners achieved the highest ranking in execution and the broadest positioning in vision among all evaluated providers in the Magic Quadrant. Nancy Smith, the President and CEO of Analytic Partners, expressed her gratitude for this acknowledgement, stating, "It is an honor to be recognized as a leader for the second consecutive time, and we are thrilled to have attained the highest accolades for vision completeness and execution capabilities." She further emphasized that this recognition validates their unwavering commitment to providing superior commercial intelligence and decision-making solutions to foster genuine, long-term growth.

Commitment to Excellence

The company's flagship product, GPS Enterprise®, powered by ROI Genome®, equips businesses with the necessary intelligence to make agile, data-driven decisions that drive sustainable growth. Continuing this momentum, Analytic Partners' solutions have also received accolades in the Gartner Critical Capabilities report, complementing the Magic Quadrant. In this analysis, the company received the highest ratings in eight out of nine critical capabilities, including:

• - Speed to Value
• - Marketer Adoption Enablement
• - Cross-Function Adoption Enablement
• - Complex Analytics and Execution
• - Self-Service Modeling Workbench
• - Creative Evaluation
• - Creative Data Taxonomy
• - Brand Tracking

Moreover, Analytic Partners was rated first in the enterprise mix modeling use case (4.25 out of 5 points) and the mix modeling for branding use case, emphasizing its robustness and effectiveness.

The Shift Towards Commercial Analytics

The rise of marketing mix modeling has evolved into a more comprehensive framework termed Commercial Analytics. This approach incorporates a holistic and outcomes-driven methodology for business intelligence and forecasting, extending beyond traditional MMM. Commercial analytics highlights the interconnections between business drivers and company growth, providing actionable insights that align finance, marketing, and operations with success-critical factors.

Analytic Partners is committed to continuously enhancing its offerings with new platform capabilities, powered by AI-driven insights and dynamic analyses. Key features include Brand Impact evaluation and Creative Intelligence, which address the evolving demands of an ever-changing marketing landscape.

GPS Enterprise®: A Comprehensive Decision-Making Platform

GPS Enterprise® serves as Analytic Partners' fully integrated end-to-end platform. It leverages proprietary ROI Genome® intelligence to facilitate optimized data integration, advanced analytics, and predictive, multivariate optimizations aimed at achieving corporate growth objectives. With a comprehensive suite of complex decision-making functionalities, supported by industry-leading expertise in product development, data science, and customer experience, GPS Enterprise empowers scalable businesses for success while adhering to the highest standards of security and data privacy.

Understanding the Magic Quadrant

The Magic Quadrant report presents a rigorous, fact-based investigation into specific markets, offering an in-depth overview of provider positioning within high-growth arenas. The report categorizes vendors into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research enables companies to tailor their market analysis according to their unique requirements and strategic goals.

For those interested in delving deeper, free copies of the full Magic Quadrant™ and Critical Capabilities reports can be requested from the respective resources.

Recognized also as a leader in The Forrester Wave™ Marketing Measurement and Optimization report for Q3 2023, Analytic Partners provides marketing measurement and commercial analytics to Fortune 500 brands globally. The firm offers adaptive solutions that enable deeper business insights, timely planning, and optimization—not just for marketing, but for the larger business ecosystem. Through transforming data into actionable intelligence, Analytic Partners helps clients forge strong connections with their customer base and achieve financial success. To learn more, visit analyticpartners.com.