Realism Takes Center Stage in iQIYI's Latest Film Premieres: 'Mumu' and 'We Girls'

iQIYI's Commitment to Realism in Film



The Chinese online entertainment giant iQIYI is taking bold strides in cinematic storytelling by presenting two new films, "Mumu" and "We Girls." Both are set to premiere just in time for the upcoming Qingming Festival, marking a significant moment for fans and filmmakers alike.

A Shift Towards Realism


The films are part of a growing trend within Chinese cinema that emphasizes realism. An industry report revealed that real-life themes featured prominently in more than half of China's top 20 films of 2023, which made up a notable 32% of the annual box office. iQIYI's recent successes, such as "Trending Topic," have shown that there is indeed a strong appetite for stories rooted in real social issues. By supporting films that resonate with lived experiences and amplify the voices of the marginalized, iQIYI is positioning itself as a leader in this transformative movement.

"Mumu": A Heartfelt Tale of Resilience


One of the standout films is "Mumu," which stars pop sensation and actor Yixing ZHANG. This emotional narrative tells the story of a deaf father who strives to provide a better life for his daughter. However, their journey takes a darker turn as he inadvertently gets ensnared in a life of crime. The film is celebrated not only for its powerful storytelling but also for its genuine portrayal of nearly 30 hearing-impaired actors, reflecting iQIYI’s commitment to authenticity. Directed by Mo SHA, "Mumu" has already garnered impressive early reviews with a score of 9.7 on Taopiaopiao, China's top ticketing platform, and has amassed pre-screening revenues exceeding RMB 10.8 million (around USD 1.5 million).

"We Girls": Strength in Solidarity


In contrast, "We Girls," directed by renowned filmmaker Xiaogang FENG and featuring actress Liying ZHAO, explores the journey of a mother who, after being imprisoned for trying to afford a cochlear implant for her daughter, discovers solidarity with a group of women in prison. This film not only showcases the struggles faced by women but also highlights their strength and resilience as they work together to reintegrate into society. The film is already creating waves on social media platforms such as Weibo and Baidu, demonstrating its potential to resonate with audiences.

iQIYI’s Valuable Contributions


These films exemplify iQIYI's dedication to advancing realism in cinema and its strategic initiatives to support filmmakers. The company has previously released other successful titles, such as "Upstream," which depicts the trials of a laid-off middle-aged programmer. Additionally, films like "Break Through the Darkness," "Hachiko," and "Wolf Hiding" have grossed over RMB 100 million each, highlighting iQIYI's ability to deliver both critically acclaimed and commercially viable content.

Founder and CEO Yu GONG has been vocal about the company's ambition to foster a thriving film industry in China. By investing in copyrights, expanding collaborations with filmmakers, and promoting innovative content, iQIYI is not only enhancing its market position but also ensuring that diverse stories are told.

To enrich the industry further, initiatives like the Golden Screenwriters' Night and the Online Film Young Creators Project provide young filmmakers with vital mentorship and financial backing, ensuring that the next generation of creators can thrive.

In summary, iQIYI is not just a platform for entertainment; it is actively shaping the future of Chinese cinema by prioritizing realism and championing underrepresented stories. As the premieres of "Mumu" and "We Girls" approach, industry insiders and audiences alike await to see how these narratives will unfold on the big screen.

Topics Entertainment & Media)

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