CalorieMate's New Web Campaign Celebrates High School Life's 'Now'

CalorieMate's New Web Video: 'Now' Edition

CalorieMate, a balance nutrition snack by Otsuka Pharmaceutical, has launched an inspiring new web video titled 'Now' as part of its annual campaign supporting high school club activities. Scheduled for release on June 6, 2025, the video will be available on CalorieMate's official YouTube, TikTok, and other social media channels.

This latest installment aims to capture the essence of what it means to be a high school student devoted to their club during a limited timeframe of three years. The video features genuine interviews with real high schoolers from various club activities, shedding light on their ambitions, passions, and emotional struggles.

The Heart of the Campaign

Coming off the back of broader conversations surrounding 'time performance' and 'cost performance' that resonate with Generation Z, this initiative places a spotlight on the significance of living in the moment. Amid numerous alternatives vying for attention, high school students who choose to devote themselves to club activities are driven by their immediate desires, represented by phrases such as 'I want to excel now,' 'This is the only time I have,' and 'I enjoy this now.' CalorieMate aims to support these students to channel their determination and energy into fully embracing their current experiences.

To complement the visuals, the soundtrack features an original song titled 'Moment' by rising singer-songwriter Leina, who embodies deep human emotions and resonates with listeners through her poignant lyrics and melodies. Leina's song enriches the overall narrative of the video, emphasizing the heartfelt sentiments of the students portrayed.

A Closer Look at Club Life

In the video, viewers will see various club members, including athletes, artists, and musicians, as they support each other in pursuit of their respective goals. For example:

- Track Team: Students running towards their personal best records.
- Rugby Team: Members who commit to rigorous foundational training.
- Calligraphy Club: Participants focused on the constraints of performance time as they practice diligently.
- Volleyball Team: Individuals pushing themselves through challenging practices.
- Brass Band: Students energizing each other in their hopes for continuing their performances together.

Initially, each club member had different motivations for joining. However, through commitment and effort, they begin to experience unique emotions, such as the thrill of improvement and the disappointment of unmet expectations. These layered feelings help contribute to the vibrant tapestry of youth, defining their high school journey of three intense years.

Navigating Choices for the Future

The campaign acknowledges that high school is a time for students to make numerous life choices, preparing for their futures. Yet, it emphasizes the importance of passionately engaging in what can only be experienced 'now.' By portraying these authentic moments, the video shines a light on the experiences of dedicated club members and their unwavering drive.

Leina's evocative song enhances the connection between the visuals and the core emotions that characterize youth, portraying their 'now' brightly and vibrantly.

Watch the Video!

You can view the full-length web video and a shorter version by following these links:

Leina's Insight

Leina expresses her joy in collaborating with CalorieMate for this project. In her words, "CalorieMate has always been a comforting presence in my life, and I aimed to send encouragement to those striving daily. Every song I create reflects my reality, often filled with pressure and struggles, but the passion keeps me grounded. My hope is that this song supports your journey, reminding you how powerful your determination is."

Leina's background:
Noted for her honest and impactful lyrics, Leina is a 20-year-old singer-songwriter who has rapidly gained popularity among teens. With viral hits like 'I Want to Talk About Nothing' and 'Napping,' she has garnered an expanding fan base. Her recent album, 'The Cry of Love, The Shout of Sorrow,' and her successful national tour add to her impressive resume, establishing her as an artist to watch.

Conclusion

Overall, the 'Now' campaign by CalorieMate serves as a heartfelt tribute to high school students fiercely pursuing their passions while navigating the complexities of youth. By championing the importance of enjoying every moment, CalorieMate solidifies its role as a supportive brand for students committed to their club activities.