Genesis Joins Forces with NBCUniversal in Anticipated 'Suits LA' Series Launch

Genesis Partners with NBCUniversal for 'Suits LA'

Genesis, the luxury automotive brand, has officially announced its partnership with NBCUniversal for the much-awaited new series, Suits LA. This collaboration marks an exciting venture for Genesis as it aims to showcase its vehicles within the narrative of one of television's enduring legal drama franchises. The partnership is set to kick off with the premiere of Suits LA, scheduled for Sunday, February 23 at 9 PM ET/PT on NBC, followed by availability on Peacock the next day.

Wendy Orthman, executive director of marketing at Genesis, expressed the brand's enthusiasm: "Our brand celebrates new beginnings, and being at the start of this new 'Suits' era is a perfect way to introduce Genesis to millions of fans worldwide. As a design-forward brand, we look forward to watching our customers, as well as the Black Lane Law attorneys, arrive in style and power no matter their destination."

This strategic partnership aims not just to integrate Genesis vehicles into the show's storyline, but also to enhance the overall viewing experience for the audience. In selected episodes, viewers will see the Genesis GV80 Coupe, which will be the personal vehicle of the character Erica Rollins, and the G90 flagship sedan, designated for the Black Lane Law's black car service.

The vehicles are designed to elevate the experience of the characters, adding a layer of sophistication befitting their high-stakes world. From serving as a sanctuary to recharge before a pivotal court case, to providing a dynamic driving experience, Genesis vehicles will be a character in their own right. This partnership aims to create a vivid representation of Genesis as part of the lifestyle depicted in the series.

Not only will the partnership include vehicle integrations, but it will also feature unique advertising content starring Lex Scott Davis. This custom advertisement will be strategically deployed across various platforms, including social media and in-show commercial breaks, ensuring that the brand message reaches its audience effectively.

Karen Kovacs, President of Advertising Partnerships at NBCUniversal, shared her take on the collaboration, stating, "Storytelling is at the heart of everything we do. When we collaborate with brand partners, we create engaging experiences that both integrate the brand and resonate with our audiences' passion points. This collaboration with Genesis and 'Suits LA' is a perfect example of how we bring fans closer to our IP in innovative ways, while delivering real impact for advertisers."

Genesis Motor North America is recognized globally for its blend of luxury, innovative technology, and commitment to sustainability. Drawing inspiration from its Korean heritage, the brand provides experiences tailored to its customers, treating them as valued guests. The brand's range includes award-winning SUVs, sedans, and electric models, which can be explored through their extensive retail network or the flagship Genesis House in New York City.

As the anticipation builds for the commencement of Suits LA, the collaboration between Genesis and NBCUniversal appears poised to captivate audiences and redefine luxury automotive integration in television. With Genesis vehicles parked at the center of the legal drama, viewers are not only invited into a world of high-stakes law but also into a world defined by style, innovation, and success. Suits LA promises to be a dazzling blend of legal intrigue and luxury lifestyle, set against the backdrop of Los Angeles's elite legal environment.

Prepare for the premiere and witness the intersection of storytelling and automotive excellence this February on NBC and Peacock.