Empowering Gen Z: The First AGRI VISION Ambassadors for Future Agriculture

The presence of young voices in agriculture is crucial as farms often seem distant to the younger generation. Recognizing this challenge, Metagri Laboratory, operated by Nōjōjin Corp, is launching the first-ever AGRI VISION Ambassadors to promote its second video generation AI contest, AGRI VISION for Gen Z. This initiative aims to change the narrative surrounding agriculture by leveraging the enthusiasm and insights of Generation Z.

Bridging the Gap Between Youth and Agriculture

Metagri's mission is clear: to make agriculture more relatable and enjoyable using the latest technologies. Reports indicate that nearly half (48%) of Gen Z expresses no interest in agriculture. This alarming statistic highlights the pressing need to reshape how the agricultural sector engages with young people.

Gone are the days when information must come solely from adults to reach the youth effectively. Instead, this project encourages the youth to utilize their perspectives and creativity to communicate the importance of agriculture to their peers. The selected AGRI VISION Ambassadors will play a pivotal role in eliciting enthusiasm for the contest via social media, encouraging submissions, and promoting engagement through online voting.

By participating in this project, you can witness the passionate efforts of Gen Z as they help redefine the future of Japanese agriculture.

Contest Overview

The AGRI VISION for Gen Z project invites submissions for agriculture promotion videos created with AI technology, targeting aspects of agriculture that resonate with young adults. The contest runs from October 10, 2025, to November 2, 2025, with a voting period from November 3 to November 14, 2025, exclusively for Gen Z voters (teenagers and those in their twenties). The winners will be announced in mid-November.

Contest Themes and Objectives

Rather than just a conventional contest, this project intends to foster a social experiment that transforms the perception of agriculture and reduces the gap between young people and farming.

- Contest Theme: Create a video that resonates with young audiences and promotes agriculture meaningfully.
- Submission Period: October 10 - November 2, 2025.
- Voting Period: November 3 - November 14, 2025.
- Announcement of Results: Expected by mid-November.

The Role of AGRI VISION Ambassadors

The role of the AGRI VISION Ambassadors extends across three primary missions:

Mission 1: Inspire Submissions (Until November 2)

- Generate excitement for the contest on social media and official platforms.
- Guide peers on how to participate and create impactful videos, share demo videos, and solicit ideas.

Mission 2: Promote Voting (November 3-14)

- Engage audiences during the voting phase by sharing real-time updates and insights on favorite contenders.
- Encourage utilization of social media platforms to amplify interest in voting.

Mission 3: Communicate Contest Appeal (Until November 30)

- Share personal narratives regarding the importance of the contest and how AI and agriculture converge in innovative ways.
- Discuss broader implications of the agricultural sector and the opportunities it presents for today's youth.

Requirements for Ambassadors

- Open to high school, university, and graduate students excited about agriculture or technology.
- Must have a social media presence to share contest-related information.
- While agriculture knowledge is not a prerequisite, enthusiasm and an understanding of the Metagri Laboratory’s vision are vital.

Unique Opportunities for Ambassadors

Participants in this program will engage with innovative agricultural practices and technology as they gain invaluable experiences through networking with diverse professionals and farmers. Furthermore, they will receive:

- NFT Membership Card: A digital membership card worth approximately $100 that grants access to exclusive events and information.
- Farm-Fresh Produce: Seasonal agricultural products sourced from partner farmers, providing a taste of Japan's culinary richness.
- Official Certificate: A formal acknowledgment of contributions as an ambassador, aiding in their career progression.

How to Join

Aspiring ambassadors can find application details on Metagri Laboratory’s official website, with the recruitment period running from October 4 to October 31, 2025. Don’t miss this chance to be part of redefining agriculture's future with technology tailored for you!

Experience firsthand how agriculture interlinks with cutting-edge advancement. Join the conversation and be the change in promoting sustainable and technologically integrated farming practices within your community.

For more information, connect with us through our official website and stay updated via our social media.