#Japan #Shibuya #Kanzashi #Wargo #Hamaya

New Colors for Wargo's 'Hamaya Kanzashi'

Wargo, a Japanese brand known for its exquisite hair ornaments, has launched new colors for its highly popular 'Hamaya Kanzashi' on May 22. This exciting release aligns with the brand's vision of sharing Japanese culture with the world. The new colors will be available at Wargo's physical stores and their online shop, The Ichi.

The 'Hamaya Kanzashi' is inspired by the traditional Japanese symbol of warding off evil, the Hamaya arrow. Adorned with a refined polishing process on its feather-like side, the new designs sparkle beautifully in the light. Moreover, the unique bell attached to the ribbons jingles sweetly, offering a charming auditory experience. Incorporating these thoughtful motifs into daily life transforms ordinary moments into special occasions, making them perfect not only for festive events but also everyday wear.

Four elegant new color combinations have been crafted to complement everyday outfits, including the stylish 'Silvery White × Blue' and the sophisticated 'Golden × White'. Wargo's kanzashi is designed to be durable, with a sturdy brass shaft that can hold even long hair securely in place. Whether it’s for the new year, a coming-of-age ceremony, or simply as an accent in daily attire, these pieces also make delightful gifts for loved ones.

Product Details

• - Price: 7,040 JPY (tax included)
• - Dimensions: Total length 15.5 cm, Shaft 12 cm, Tassel 5 cm
• - Materials: Brass shaft (rhodium-coated), Brass, Rayon cord

About 'Kanzashi-ya Wargo'

Kanzashi-ya Wargo is Japan's leading specialty store for handmade kanzashi, effectively blending traditional Japanese craftsmanship with modern design sensibilities. The brand prides itself on its direct-sale model, managing every process from planning and design to production and sales in-house, ensuring a high level of quality and craftsmanship.

More Information

• - Website: Wargo Kanzashi
• - X: Kanzashi-ya Wargo
• - Instagram: Kanzashi-ya The Ichi

About Wako Corporation

Founded in February 2003 and based in Shibuya, Tokyo, Wako Corporation is committed to integrating Japanese culture into modern lifestyles. The company fosters opportunities for both domestic and international audiences to engage with Japanese tradition while addressing modern challenges of cultural preservation and transmission. Wako operates several original brands including 'Hokusai Graphic', 'Kanzashi-ya Wargo', and 'Mansu', alongside offering consulting services and managing the e-commerce site, The Ichi. Their core vision remains focused on sharing Japan's rich cultural heritage with the world, continuously reinventing and proposing these treasures to a global audience.

Company Overview

• - Company Name: Wako Corporation
• - Stock Number: 9271 (Tokyo Growth Market)
• - Representative: Tomohiro Mori, President
• - Established: February 2003
• - Number of Employees: 177 (including non-regular staff)
• - Capital: ¥443,651,518 (including capital reserve)
• - Business Description: Product planning, design, manufacturing, store design and management, web design, e-commerce operations, consulting
• - Subsidiary: Maigire Co., Ltd.
• - Website: Wako Corporation
• - Brand Information: Shop List