#Japan #Tokyo #Consumer Trends #SEEDER #N=1 Research

Free Seminar Overview

Inspiration to Action: Utilize N=1 Qualitative Data

In today’s fast-changing consumer landscape, it can be hard to capture the essence of what drives people’s decisions. Join us for a unique online seminar designed to help product planners, marketers, and business developers leverage deep insights derived from N=1 qualitative research. This session promises to inspire practical actions from seemingly simple observations.

This engaging, concise seminar will take place on May 30, 2025, from 12:15 PM to 12:45 PM (JST). Join us for a lively discussion while you enjoy your lunch – you won't want to miss these insights!

What You'll Learn

1. Understanding 'Tribes': Discover the latest consumer segments, including the Nixens and Night Solo Activities. These tribes provide insight into emerging consumer behaviors that can shape future marketing strategies.

2. Shifting Perspectives on Rest: The concept of “doing nothing” (Nixens) is encouraged, revealing new relaxation experiences that consumers are embracing. How does redefining rest influence consumer engagement?

3. Activating Insights in Business: We will explore how you can implement these tribe insights into your business strategies effectively.

Why Attend?

If you are involved in marketing, product development, or business planning, this seminar is tailored for you. Expect to walk away with practical advice on how to incorporate qualitative findings into your strategies.

This session is more than just data—it's about understanding the heart behind consumer choices. You’ll find answers to critical questions surrounding modern consumer trends and what it takes to foster innovative ideas in your organization.

Who Should Participate?

• - Professionals seeking to understand emerging consumer trends beyond traditional quantitative data.
• - Individuals interested in the qualitative voices of consumers to create impactful strategies.
• - Those exploring backcasting techniques for product development.
• - Marketers looking for long-term ideas and insights.

Seminar Agenda

• - Overview of Tribes: What are they?
• - Key Insights on ‘Nixens’ and ‘Night Solo Activities’
• - Practical Applications of Tribe Insights in Business

Registration Info

This seminar is free of charge – be sure to secure your place today!
Join Here: Registration Link

N=1 Research: Why It's Key

Understanding a cafe's pain points or what a new clothing line embodies should not be limited to quantitative stats. We advocate for N-1 marketing to truly resonate with your audience. It’s essential to collect valuable insights, even from a small sample size, to achieve meaningful results.

About SEEDER:
At SEEDER, we focus on tribes and their values. We believe in the potential of consumer personas, capturing their ambitions, narratives, and frustrations to unveil opportunities in the market.

Contact Us:
If you have any questions or need assistance, please don’t hesitate to reach out to us at info@seedata.jp, or call us at 03-4572-0697. Explore more about us via our website here.