#Japan #Tokyo #gelato pique #miffy #Dick Bruna

Gelato Pique's Collaborative Summer Collection with Dick Bruna

Fans of cozy loungewear and beloved children's characters are in for a treat as Gelato Pique unveils its second collaboration with renowned Dutch illustrator Dick Bruna. Launching on July 11, 2025, at 12:00 PM, the exciting summer collection features outfits and accessories inspired by Bruna's endearing characters Miffy and Melanie, promising enjoyment for family units.

A Joyful Theme for the Summer

The new collection captures the charming essence of Miffy and Melanie and their animal friends, bringing them to life with vibrant designs that inspire joy. Featuring playful illustrations from aquariums where children love to explore, this line encourages twinning outfits for parents and their little ones, ensuring that memories made this summer can be shared as a family.

Comfort Meets Style

This launch promises comfort as a priority with cool-to-the-touch materials, making them ideal for the summer heat. The key pieces include:
1. T-Shirts with colorful animal designs, emphasizing a whimsical logo where animals gather around the name "PIQUE." Among these, a penguin playfully takes the place of the letter 'I', creating a fun focal point.
2. Shorts that delight with patterns showcasing sea lions balancing balls on their noses and playful fish, all rendered in Bruna's striking color palette, ensuring a lively aquatic feel.
3. Available Size Range: The collection spans various sizes for women, kids, and babies; perfect for a matching family look!
4. Additional Items: For adults, options include light long pants and multi-patterned shorts, available in both soft pink and classic grey.

Special Baby and Kids Selection

The children's section of the collection features:

• - Cool-contact T-Shirts available in sizes ranging from 90 to 120, alongside matching patterned shorts.
• - An array of leisure and outdoor-friendly pieces, such as hooded pullovers adorned with cute Miffy embroidery, available to keep both warmth and style throughout summer activities.

Interactive and Gift-Worthy Items

The collection doesn't stop at clothing. It also includes adorable items perfect for gifting, including:

• - Stuffed Miffy Dolls dressed in cozy striped outfits available in fresh mint colors, perfect for any child's room or as a memorable gift.
• - Baby Accessories: Soft bibs, high-quality towels, and baby blankets made from plush materials, embodying the warmth Gelato Pique is known for.

Convenient Shopping Experience

The new collection will be available in all Gelato Pique stores across Japan, on their official online store, and through the MASH GROUP app. Shoppers can grab these coveted pieces starting July 11, 2025 — mark your calendars! To ensure everyone has a chance to enjoy these gorgeous items, purchases are limited to one per item, size, and color.

About Dick Bruna

Dick Bruna, who passed away in 2017, was a significant figure in children's literature and illustration, creating timeless works that are celebrated globally. His iconic Miffy character has become synonymous with childhood joy and exploration. His collaborations continue inspiring generations, and this latest collection with Gelato Pique perfectly embodies that spirit.

The unique blend of whimsical design, high functionality, and the warmth of Gelato Pique promises a delightful addition to your summer wardrobe, crafting moments of joy for families everywhere.

Conclusion

Gelato Pique’s partnership with Dick Bruna brings together the worlds of fashion and childhood imagination in this vibrant summer collection. Don’t miss the chance to enhance your family’s summer with these fun and cozy items that balance style and comfort. Visit their official website for more details on the collection and retail locations!

Visit Gelato Pique's website for exact launch details and further information.