New HIROKO HAYASHI
2025-07-04 03:42:42

Discover the New Grey Color and Updated Collection from HIROKO HAYASHI's OTTICA Series

Exciting New Additions to HIROKO HAYASHI's OTTICA Series



HIROKO HAYASHI, a brand synonymous with sophistication and playful spirit, is unveiling new products in its beloved leather series, OTTICA. Starting July 4th, fans of luxury leather goods can look forward to the introduction of a stylish new grey color, along with updated bag and wallet designs.

The OTTICA series is well-known for its unique texturing achieved through fine cowhide embossed with a pattern, followed by a meticulous dyeing process that creates a sleek, graphical appearance. This labor-intensive method of dye removal brings out nuanced shades, resulting in leather goods that showcase depth and character.

Introducing the New Grey Color


This latest addition is a sophisticated grey hue that acts as a base color, coupled with darker dye accents which provide a refined and chic aesthetic. The array of products in this shade enhances the versatility of the collection, making it suitable for various occasions and personal styles.

Expanded Collection Range


Alongside the new color, HIROKO HAYASHI is excited to introduce an array of bags and wallets, greatly enriching the OTTICA collection. Customers can look forward to:

  • - Hand Tote Bag S: Priced at ¥55,000 (tax included) with dimensions of W295 × H230 × D150mm
  • - Tote Bag L: Available for ¥53,900 (tax included), measuring W295 × H355 × D115mm
  • - Tote Bag M: Costs ¥50,600 (tax included), with measurements of W260 × H310 × D130mm

New models include:
  • - 2-Way Shoulder Bag: A mini tote bag which features a detachable shoulder strap, priced at ¥56,100 (tax included) and sizing W255 × H205 × D125mm, available in ivory, blue, and grey.

  • - Slim Wallet: The newly introduced slim wallet is designed for those who prefer sleekness, featuring the OTTICA series pattern. The long slim wallet is priced at ¥34,100 (tax included) in dimensions W185 × H85mm, while the mini slim wallet is available for ¥28,600 (tax included), measuring W110 × H85mm.

Signature Lineup


Not to forget, the flagship OTTICA series continues to thrive with signature items such as:
  • - Hand Tote Bag: ¥61,600, dimensions W380 × H290 × D170mm
  • - Shoulder Bag: Starting at ¥42,900, with dimensions W280 × H170 × D90mm

The collection also features functional items such as smartphone pouches and card cases, catering to a wide demographic looking for elegance paired with utility.

Visit Us!


To explore the entire collection and avail these new items, visit the HIROKO HAYASHI official website or one of their physical stores across Japan.

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Brand Philosophy


HIROKO HAYASHI embodies the spirit of elegance blended with playfulness in every piece. We believe that wallets should inspire beautiful movements of the hand, while bags are vessels for dreams and memories.

Company Overview


  • - Company Name: Hirofu Co., Ltd (a subsidiary of World Group)
  • - CEO: Yoshiko Sasaki
  • - Location: 3-5-10 Kita-Aoyama, Minato-ku, Tokyo, 107-8526
  • - World Group Corporate Site: World Group
  • - Official E-commerce Site: World Group Online


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Topics Consumer Products & Retail)

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