Unveiling SNIDEL's 2025 Autumn Collection Featuring Kang Hae-won
On July 10 at noon, SNIDEL, a popular women's fashion brand managed by Mash Style Lab in Chiyoda, Tokyo, launched its much-anticipated 2025 Autumn Collection. Shoppers can place advanced orders on the official online store along with USAGI ONLINE and the MASH STORE app. This collection is expected to redefine autumn fashion, combining elegance with street style for a unique aesthetic.
Exclusive Styles
The new collection features a range of stylish pieces, accurately priced and designed for the modern woman. Here are a few highlights:
- - Pierced Earrings: ¥4,290
- - Tops: ¥19,580
- - Skirt: ¥11,990
- - Bag: ¥13,970
- - Shoes: ¥24,970
- - Dresses: from ¥17,930 to ¥29,700
- - Knitwear and Cardigans: starting from ¥9,680
Each item showcases impressive craftsmanship and attention to detail, capturing the essence of Julia's style philosophy: “Street x Formal.” This approach ensures that every piece complements the wearer's silhouette beautifully, enhancing femininity without sacrificing comfort.
Kang Hae-won's Favorite Styles
Acclaimed actress and singer Kang Hae-won, known for her role in the renowned girl group IZ*ONE, is the face of this collection. During a recent interview, she shared insights on her top styling choices. “All the outfits are charming and it’s hard to choose. But, I particularly adore the leather jacket,” she stated. She admires how effortlessly it blends with her everyday wardrobe, showcasing her personal flair while exuding a cool, sophisticated vibe.
Kang has expressed her eagerness to wear these versatile pieces for casual outings or gatherings with friends. “I believe these items can be used in various settings—whether it's a slightly chilly day or a quick meet-up.” She further commented on her desire to visit Okinawa, stating, “It's a place I've never been to, and as someone who loves the ocean, I hope to visit in the summer.”
Kang Hae-won's Rising Stardom
Born on July 5, 1999, Kang Hae-won is gaining accolades in the fashion and entertainment industry. Among her recent achievements are awards for Best New Female Artist and recognition at the Korea Drama Awards. Following her successful debut with the group in 2018, she has firmly established herself as an actress with commendable performances in series such as
少年時代-恋と涙と青春と- and the upcoming STUDIO X+U drama
善意の競争, showcasing her impressive acting skills.
About SNIDEL
Founded on April 9, 2005, SNIDEL has distinguished itself in the fashion world by offering unique styling that marries street culture with high-end elegance. With a keen eye for detail, the brand aims to highlight the beauty of the female silhouette. As a global brand, it has expanded its footprint with 38 stores in Japan, 45 in China, and locations in Hong Kong, Taiwan, New York, Thailand, and the Philippines.
To explore more about SNIDEL's collections, visit their official online store at
SNIDEL and follow them on
Instagram.