Celebrate 5 Years of Mammut Shibuya
Mammut Shibuya is thrilled to announce a special campaign in celebration of its fifth anniversary, starting from July 14 to July 31, 2023. This campaign marks a milestone for the brand, which began its journey in Switzerland as a rope manufacturer in 1862 and has since evolved into a pioneering outdoor brand known for innovative apparel and gear. The store, which opened alongside the RAYARD MIYASHITA PARK, has become an essential part of the urban outdoor experience.
As part of the anniversary celebration, Mammut will introduce an exclusive pre-launch of collaborative shoes with the up-and-coming German sneaker brand,
Flowers for Society. This unique partnership marries Mammut's Alpine tradition and functional outdoor designs with Flowers for Society’s contemporary and edgy aesthetics. The result is a shoe that connects urban life with nature, designed for both hiking trails and city exploration. Customers will also be treated to original anniversary displays inside the store, enhancing the celebratory atmosphere.
Additionally, each customer who makes a purchase of Mammut products totaling 15,000 JPY (tax included) or more during the campaign period will receive a pair of
Mammut Original Tie Dye Socks, handcrafted by renowned tie-dye artist Yukie Takarai. These socks make for an excellent pairing with the release shoes, adding vibrant color and style for the season. As a bonus, customers who favorite the Mammut Shibuya store via the official Mammut app will be gifted a limited-edition anniversary sticker.
About Flowers for Society
Founded in 2021 in Hamburg by Til Jagla, a seasoned professional in the footwear industry,
Flowers for Society focuses on sustainability, community, and comfort. The brand made its debut with the
Seed.One sneaker, integrating an innovative NFT access model that gave shoes personalized keys to future releases. They've since embraced on-demand production, vegan and recycled materials, and 3D design tools, creating an enthusiastic community around design innovation.
The Tie-Dye Artist: Yukie Takarai
Nestled in the breathtaking Yanagawa Mountain Range, Yukie Takarai runs the
jalan jalan studio, drawing inspiration from nature's ever-changing colors. Each tie-dye piece is meticulously crafted, and she also offers dyeing experiences for those wanting to get hands-on with this vibrant art form.
About Mammut
Mammut has built a remarkable legacy over the past 160 years, delivering high-quality outdoor products and experiences. With operational presence in 50 countries and skilled work that spans clothing, footwear, backpacks, and climbing gear, Mammut leads the global premium outdoor market. In Japan, Mammut operates 15 direct stores in key cities and partners with approximately 700 retailers nationwide, continuously expanding its reach.
This anniversary campaign at Mammut Shibuya represents not just a celebration of its history but also a commitment to continuously innovate and provide the ultimate outdoor experience. Make sure to stop by Mammut Shibuya to join in this exciting celebration and to secure your exclusive items.
To celebrate with Mammut Shibuya is to embrace the spirit of outdoor adventure in every step you take.