#Japan #Tokyo #Eter #Mi-Glamu #ModelPress

Eter Partners with Mi-Glamu to Unveil the Next Generation of Stars

In an exciting development for the entertainment industry, Eter, a leading organization in talent promotion through real events, has formally announced a strategic partnership with Mi-Glamu, Japan's largest fan club platform produced by ModelPress. Effective on August 1, 2025, this collaboration aims to unite Eter's expertise in nurturing talent with ModelPress's media prowess to create a comprehensive support system for aspiring stars.

What is Mi-Glamu?

Mi-Glamu, created by ModelPress, stands as one of Japan's largest subscription-based fan club platforms, boasting a user base exceeding 350,000. By August 2025, Mi-Glamu is projected to surpass a total transaction value of 3.2 billion yen, showcasing its significant reach and influence in the entertainment sector. The platform not only focuses on promoting content creators through dynamic media engagement, including editorial features in various renowned fashion magazines like GIANNA and MEiSSA, but it also showcases talents in popular music and fashion events such as STARRZ TOKYO 2025. With innovative features like automated posting, Mi-Glamu alleviates operational burdens while enhancing revenue generation for creators across various genres.

A Diverse Approach with Mi-Glamu

Under its expansive umbrella, Mi-Glamu also includes subcategories like Mi-Muse, which focuses on gravure and cosplay. This genre-less approach allows for a rich variety of content and engagement with a diverse audience, further solidifying its position as a premier platform in the Japanese entertainment landscape.

Background and Purpose of the Partnership

Eter has a proven track record in facilitating the debuts of numerous models and talents through meticulously planned events. Meanwhile, ModelPress has established itself as a robust media outlet that delivers entertainment and lifestyle content to a wide range of female audiences, from Gen Z to those in their 40s. The partnership aims to merge Eter's hands-on experience in real event management with ModelPress's media influence and trend-setting capabilities. Together, they seek not only to scout and develop the next generation of stars but also to implement a support system that fosters ongoing talent growth and visibility.

Insight into ModelPress

As a significant player in the female-oriented entertainment and lifestyle media sector, ModelPress prides itself on its unique empowerment-focused approach. With a following of 3.8 million across social media platforms and a staggering 165 million page views monthly, it effectively reaches approximately 24 million readers each month. The demographic spans from young women to those in their 40s, making it an essential platform for targeted communication. ModelPress is well-integrated into major news portals like Yahoo! News and LINE NEWS, bolstering its reputation as a trusted source for entertainment news. Key initiatives include influencer power rankings through features like ModelPress Countdown and collaborative ventures with various media organizations for casting and program development.

Eter's Commitment to Talent Growth

Founded on the principles of nurturing future talent, Eter emphasizes a hands-on approach to talent management through real events. This includes managing aspiring models and idols, providing opportunities in media, and focusing on creative production such as video content that enhances new talent exposure. Their commitment to building vibrant fan communities underlines their dedication to discovering and fostering fresh talent.

The Future of Talent Promotion

Through this partnership with Mi-Glamu and the support from ModelPress, Eter is set to collaboratively promote emerging models and talents. This includes the operation of fan sites, public relations, casting, content collaboration, and strategic social media initiatives designed to engage a wider audience. Eter and Mi-Glamu aim to unveil the compelling narratives of talented individuals, maximizing their appeal and ensuring they stand out in a competitive landscape. The collaboration not only signifies a new chapter for both companies but also represents a paradigm shift in how the next generation of stars will be cultivated and promoted. Stay tuned for further updates as this partnership unfolds its potential to revolutionize talent development in Japan.