Elkem Silicones Transitions to Bluestar Silicones, Unveils New Identity

Elkem Silicones Transitions to Bluestar Silicones

Elkem Silicones has officially announced its transformation into Bluestar Silicones, an essential milestone that reflects the company's strategic restructuring following its acquisition by Bluestar. This rebranding is not just a name change; it embodies a commitment to continuity and innovation in the silicone industry, which is expected to resonate positively with customers and stakeholders alike.

The transition to Bluestar Silicones marks a return to a previously trusted brand name, under which the company operated successfully from 2007 until 2017. The new visual identity, which includes the tagline “Living the difference,” reinforces the company's ambition to carve out a unique market position while honoring its rich legacy.

Sandy Chen, the head of Bluestar Silicones, highlighted the importance of this step, stating, “The return to the name ‘Bluestar Silicones’ connects us to an established brand and recognized tradition, while also expressing our new ambition for the future.” This rebranding initiative not only aims to maintain consistency in operations—ensuring that customer service and product reliability remain unharmed—but also prepares the company for new objectives related to innovation and sustainable growth.

In practice, this means that as the new identity rolls out across various communication channels, production sites, processes, and product names will stay unchanged. The focus remains on delivering superior silicone solutions to a variety of industries including mobility, healthcare, electronics, and construction, without disruption.

Bluestar Silicones' commitment to its global customers is unwavering; the company emphasizes a balance between maintaining flexibility and a market understanding that has garnered trust over the years. The team consists of approximately 3,500 employees, including around 400 scientists dedicated to research and development, which sets the foundation for the company’s innovative future.

The company operates 11 production sites across four continents, leveraging decades of expertise in silicone chemistry to deliver vital solutions tailored to meet the complex needs of industries worldwide. This transformation not only aims to assure existing clients but also strives to attract new opportunities that align with Bluestar’s forward-thinking ethos.

With a robust history in the silicone sector, Bluestar Silicones positioned itself as a leading manufacturer, intent on championing technological advancement and sustainability within the materials landscape. The rebranding signifies a renewed dedication to providing essential silicone solutions aimed at addressing upcoming technical challenges while fostering sustainable practices.

In the coming months, clients and partners can expect a seamless transition as Bluestar Silicones replaces the Elkem Silicones name across all touchpoints. This careful rollout is designed to minimize disruptions while signaling a new chapter in the company’s storied legacy.

Overall, Bluestar Silicones looks forward to continuing its tradition of excellence while adapting to the evolving demands of the global silicone market. With this new identity, the company is poised to solidify its leadership role and redefine its contributions to various sectors, ensuring it remains a key player in the world of silicone solutions.

For more information about Bluestar Silicones, visit www.bluestarsilicones.com.