#Canada #Montreal #Cirque du Soleil #KURIOS #Imagien

Cirque du Soleil Unveils a Revolutionary Experience

Cirque du Soleil Entertainment Group has stepped into the digital age by launching an innovative interactive experience named KURIOS - Cabinet of Curiosities - In Parallel!. This platform, a partnership with Imagien, allows fans to immerse themselves in the world of KURIOS like never before.

An Unprecedented Peek Behind the Curtain

What sets this experience apart is its unique approach to storytelling and viewer engagement. Fans no longer passively watch the performance; instead, they can navigate backstage, interact with performers, and explore various facets of the show all from the comfort of their own homes.

Through Parallel!, viewers can take charge of their experience by syncing multiple devices such as TVs, smartphones, and tablets. Friends and families can share the experience in real-time, creating a communal atmosphere as they witness the magic unfold together.

Enhancing Viewer Interaction and Engagement

Anne Belliveau, the Chief Customer Experience Officer at Cirque du Soleil, expressed the company’s goal of enhancing fan interaction. “We aimed to bridge the gap between the stage and the audience's home by using innovative ways to deepen their connection to our performances,” she stated. The platform offers more than just a show; it provides an opportunity for audiences to engage interactively.

Prior to the show, fans can venture into a virtual VIP area and witness the meticulous preparations that go into making the spectacle enthralling. The platform includes an interactive map, giving viewers the chance to explore diverse areas in the venue, thus offering exclusive access unlike any they’ve experienced before.

Inspiring Future Interactions

KURIOS - cabinet of Curiosities - In Parallel! is not merely a standalone project; it signifies a key moment for Cirque du Soleil in expanding its global reach. Anne emphasized the company's commitment to integrating deeper experiences for fans across various markets. “This offering is just the beginning as we aim to provide meaningful connections with our audience all year round,” she added.

Imagien has been instrumental in creating this innovative experience. Danny Theis, CEO of Imagien, praised the partnership, noting the potential for transforming live events into interactive experiences. “Together, we are leading the future of in-home entertainment,” he said, highlighting the collaborative spirit behind this venture.

Expanding Beyond KURIOS

While KURIOS is the debut, discussions are already underway for bringing additional iconic shows to this format. The initiative exemplifies Cirque du Soleil's dedication to providing its beloved performances in a variety of accessible ways, ensuring that audiences can enjoy the thrill of live entertainment regardless of location.

Conclusion

KURIOS - cabinet of Curiosities - In Parallel! is already available for purchase in select markets, making it a significant milestone in the evolution of how audiences connect with live performance. This interactive experience not only showcases Cirque du Soleil’s commitment to innovation but also sets the stage for exciting possibilities in the entertainment industry as a whole. Fans eager to be part of this new digital revolution can access the platform at the official Imagien event page.