S.L. Benfica Unveils Groundbreaking Immersive Store with AI Concierge Experience
S.L. Benfica Unveils Groundbreaking Immersive Store with AI Concierge Experience
In a revolutionary move, S.L. Benfica, one of Europe’s most prominent football clubs, has launched an innovative immersive shopping experience called the Benfica Immersive Store. This exciting development, in partnership with Infinite Reality, allows fans to engage deeply with their favorite club through a virtual merchandising environment enhanced by artificial intelligence. With the upcoming FIFA Club World Cup on the horizon, Benfica is eager to provide supporters with an unprecedented level of interaction and service.
A Unique Virtual Experience
The Benfica Immersive Store offers fans a 3D virtual merchandise shop featuring a wide array of official products, all accessible from the comfort of their own homes. Utilizing cutting-edge technology developed by Infinite Reality, the store includes a realistic AI concierge that guides shoppers in real-time, assisting them in navigating through a virtual locker room filled with merchandise.
Fans can access this groundbreaking experience via the official Benfica website (www.slbenfica.pt), no additional downloads or special headsets required. This strategic initiative sets a new standard for fan engagement in sports, making it easier for supporters worldwide to connect with the club.
Key Features of the Immersive Store
- - Intelligent AI Concierge: The store features a multilingual AI assistant, providing dynamic and personalized guidance for fans exploring the store. This tech-savvy concierge is designed to cater to diverse linguistic backgrounds, ensuring that fans from different regions can easily engage with the offerings.
- - Interactive 3D Merchandising: The virtual locker room showcases a variety of products, seamlessly integrated within the existing Benfica merchandising platform. Fans can browse items uniquely designed for the club while enjoying an environment that is immersive and user-friendly.
- - World Cup Insights: The store also includes exclusive behind-the-scenes content related to Benfica’s journey in the FIFA Club World Cup, enhancing the overall experience while building excitement for the tournament.
- - User-Friendly Navigation: The immersive platform is built with an intuitive interface that features continuous scrolling, making it accessible for fans of all technological backgrounds. This ensures that all types of supporters can explore the store with ease and convenience.
The Vision Behind the Innovation
Sam Huber, CEO of MENA and global president of Infinite Reality Enterprise, emphasized the need for modern sports fans to forge deeper connections with their favorite clubs beyond traditional media channels. He stated, “Benfica is redefining online fan experience by merging immersive 3D environments with seamless shopping and AI-powered customization, allowing clubs to engage with fans on a global scale.” This engaging model enables teams, athletes, and major sporting events to meet fans where they are, elevating their passion beyond the field through interactive and gamified experiences.
José Gandarez, vice-president of SL Benfica, echoed this sentiment, remarking, “At Sport Lisboa e Benfica, we are constantly looking for innovative ways to connect with our fans worldwide. This immersive platform, developed with Infinite Reality, is the future of digital fan engagement.”
Conclusion
With the newly launched Benfica Immersive Store, the club is setting a benchmark in the realm of fan interaction. This initiative not only showcases Benfica’s commitment to innovation but also highlights the importance of integrating technology into sports engagement. As fans gear up for the FIFA Club World Cup, they now have an exciting new avenue to connect with Benfica, access exclusive content, and feel a closer tie to the team, from wherever they may be.
By combining immersive technology with a passion for football, Benfica is poised to transform how supporters around the world experience their beloved club.
Topics Entertainment & Media）
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