#China #Hangzhou #Geely Auto #Coolray #Emgrand

Geely Auto Achieves Remarkable Growth in 2024

In the ever-evolving automotive industry, Geely Auto has made headlines by achieving unprecedented sales numbers in 2024. This past year, the company sold an impressive 2.17 million vehicles, marking a 32% increase over the previous year. Notably, this growth was largely fueled by international markets, where Geely’s sales shot up by a remarkable 53%.

Expanding Global Presence

Geely Auto's remarkable growth is attributed to its strategic expansion into ten new markets, solidifying its presence in regions such as the Middle East, Eastern Europe, and Latin America. The brand now operates in over 80 countries and regions, showcasing its commitment to reaching diverse consumer bases globally. In addition to increasing its market footprint, the company successfully rolled out 16 new models across 40+ countries, meeting customer demands for high-quality vehicles.

Strengthening Local Operations

To better serve these expanding markets, Geely has enhanced its international sales and service network, which has grown to approximately 900 locations, a staggering 69% increase from the previous year. The company has also invested in local manufacturing by establishing two new factories in Asia and Africa and has opened branches in Indonesia, Australia, the Philippines, and Chile. This local focus aims to optimize supply chains, ensuring that parts and services are readily available for customers worldwide.

Flagship Models Drive Success

Among Geely's offerings, the Coolray has proven exceptionally successful, achieving 1 million sales across 51 countries, and it now ranks as the third best-selling model among Chinese brands in key markets. The Monjaro, another flagship model, saw an incredible 150% increase in exports year-over-year, highlighting the growing demand for high-performance vehicles that combine luxury design with power. Furthermore, the Emgrand sedan has solidified its status as a top competitor, landing in the top three sedans in key A-segment markets.

Focusing on User Inclusivity

The appeal of Geely extends beyond sales figures. As of 2024, the company boasts over 16 million users of Geely vehicles, underlining its ability to innovate and cater to the distinct needs of diverse markets. The brand's commitment to product diversity is notable, featuring vehicles powered by conventional internal combustion engines, hybrids, electric options, and even methanol-fueled models, thus ensuring accessibility for a broad range of consumers.

Commitment to Sustainability and ESG Goals

Geely Auto has also made significant strides in social responsibility, outlining efforts in charitable initiatives in Europe, social support projects in Latin America, and introducing a vehicle recycling program in Africa. Such initiatives aim to foster positive change within global communities.

As part of its ambitious strategy, Geely Auto is targeting sales of 2.71 million vehicles in 2025. The company plans to continue investing in operational efficiency, business capability development, refined product strategies, and improved customer service—ensuring that it remains a key player in the dynamic automotive landscape.


Image source: Geely Auto

In conclusion, Geely Auto’s robust performance in 2024 serves as a testament to its forward-thinking approach and commitment to evolving alongside consumer needs while emphasizing sustainability and social impact.