CIVIC Reclaims Ad Age's Top Honor for Experiential Agency Performance

In a significant achievement, CIVIC has once again been recognized as the Experiential Agency of the Year in Ad Age's esteemed Small Agency Awards. This marks the second consecutive year the agency has received this honor, solidifying its position as a leader in experience-driven marketing. The award recognizes CIVIC for its ability to transform brand actions into impactful cultural experiences, fostering lasting connections between brands and their communities.

Nate Schreiber, Co-CEO of CIVIC, expressed his pride in receiving this accolade, stating, "We spend our days helping brands create moments people remember—this is one of ours." Schreiber emphasized the importance of their partnerships with clients who share a vision for building relationships with stakeholders. The recognition serves as a testament to the agency's commitment, talent, and dedication.

The Ad Age Small Agency Awards highlight independent agencies excelling in three key areas: exceptional creative work, solid business performance, and a strong internal culture. CIVIC’s success over the past year has been marked by innovative programs across various domains, including entertainment, culture, and sports. Notably, the reopening of Ford's Michigan Central was ranked as the number one branded entertainment initiative on NBC, showcasing the agency's impact on the industry.

CIVIC’s accolades in 2025 include wins at internationally recognized awards such as the Clio Music Awards, DAD, PRWeek Purpose Awards, REGGIE Awards, and Webby Awards. More importantly, their efforts have translated into significant business outcomes — generating direct vehicle sales predominantly from new Ford consumers. Additionally, the agency has attracted over $1 billion in venture investments, facilitated the creation of thousands of local jobs, and doubled revenues for small businesses in the surrounding areas.

More than just creative recognition, CIVIC’s strategies have shown concrete results in terms of consumer behavior and brand loyalty. Renee Austin, the agency's Head of Growth, revealed, "Over 90% of people are more likely to buy after a brand experience. That's not hype, it's a business strategy." This approach underscores why companies are increasingly investing in experiences that foster trust, participation, and deeper connections with their audiences.

The agency's wide-ranging contributions to entertainment and culture included a lavish 25th anniversary celebration for The Sopranos, featuring Tony’s Escalade, and various fan experiences tied to popular shows. Collaborations with industry giants such as Audible, and events like Sundance, placed CIVIC at the forefront of creating buzz and engagement in the entertainment landscape.

CIVIC's commitment to authentic engagement has also been showcased through its collaborations with leagues, sponsors, and media entities for major events, including the NBA Finals and the Olympics. Notably, the agency has been designated as the PR Agency of Record for Major League Soccer, aiming to amplify excitement as the organization approaches its 30th anniversary and the upcoming 2026 FIFA World Cup. Their involvement in Peacock's Olympic coverage helped generate widespread interest and compelling narratives during the Games.

To maintain their competitive edge in the growing field of experiential marketing, CIVIC has expanded its team with professionals skilled in sports strategy, creatively tapping into the unique connections and shared identities that sporting events promote.

CIVIC stands out by integrating community engagement and storytelling into its business model. As illuminated by this second consecutive award, it’s clear that their innovative approach is working, paving the way for more exciting endeavors in the future. CIVIC continues to embody what it means to be a leader in experience-led marketing, setting the bar for other agencies similarly poised to adapt to the evolving landscape of consumer connection and interaction.

In light of these accomplishments, CIVIC remains poised for growth, eager to break new ground in experiential marketing, and committed to creating unforgettable brand interactions that resonate with diverse communities. With their proven success, it's evident that the agency’s future endeavors will continue to captivate and inspire audiences.