Best Hotels 2025
2026-06-10 05:48:45

JTB Announces the Best Hotels and Ryokans for 2025 Based on Customer Feedback

JTB Announces the Best Hotels and Ryokans for 2025



JTB Corporation has officially announced the best hotels and ryokans for the year 2025, showcasing the top four accommodations chosen from approximately 3,500 affiliated establishments under the JTB Group. The announcement emphasizes JTB’s commitment to recognizing exceptional service in the hospitality industry, an effort that has been ongoing since 1979.

The Award-Winning Establishments


The recognized facilities for the 2025 service excellence awards include a diverse range of accommodations:

  • - Large Facility (Ryokan): Kagoshima Sunamushi Onsen Ibusuki Hakusuikan (Kagoshima Prefecture: Ibusuki)
  • - Large Facility (Hotel): Hotel Monterey Okinawa Spa & Resort (Okinawa Prefecture: Onna Village)
  • - Medium-Sized Facility: La Vista Hakodate Bay Annex (Hokkaido: Hakodate)
  • - Small Facility: Bettei Oborozukiyo (Ehime Prefecture: Dogo)

These establishments were selected based on customer feedback collected through JTB’s comprehensive accommodation surveys and evaluations, reflecting guests' experiences on various service aspects.

The Selection Process


The selection of these facilities is grounded in meticulous evaluation criteria set forth by JTB, ensuring that only the highest quality services are recognized. The criteria include:
1. Being a member of the JTB Affiliated Ryokan Hotel Alliance.
2. Meeting the minimum response requirements for customer surveys based on the size of the accommodation.
3. Achieving a minimum overall evaluation score in 2025’s surveys alongside previous years’ scores as reference.
4. Attaining a certain level of accommodation ticket sales in 2025.
5. Note that accommodations awarded in the past three years were not eligible for selection this time.

This structured approach reflects JTB’s dedication to enhancing service quality across the hospitality sector in Japan. By recognizing outstanding venues annually, JTB aims to contribute positively to the overall growth and enhancement of service standards in the industry.

Historical Context


Established in 1956, the JTB Affiliated Ryokan Hotel Alliance has been pivotal in promoting the growth of its member facilities. The alliance focuses on strengthening communication between JTB and its members to boost accommodation sales while fostering regional development through various campaigns and promotional activities. Additionally, the alliance actively contributes to staff development via programs such as the Ryokan Management Human Resources Academy and the Japanese Inn Hospitality Certification, ensuring the future sustainability and success of member facilities.

Conclusion


As travelers plan for their future trips, recognizing these esteemed hotels and ryokans can serve as a valuable guide for those seeking quality accommodations. The 2025 awards not only highlight the exceptional service provided by these establishments but also promote ongoing competition among accommodations to continually enhance guest experience in Japan's vibrant hospitality market.

For more details, you can visit the JTB homepage here and check out Lurubu Travel’s awards here.


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Topics Consumer Products & Retail)

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