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HONGQI Launches 'Shared-Value Mobility Union'

On April 23, 2025, the much-anticipated 21st Auto Shanghai event kicked off with significant flair. Among the numerous automotive brands showcasing their innovations, HONGQI made headlines by holding a press conference that emphasized its commitment to globalization and collaborative luxury. Through this initiative, HONGQI seeks to establish a 'Shared-Value Mobility Union' designed to foster partnerships and co-create exceptional automotive experiences.

During the event, HONGQI introduced several groundbreaking vehicles, including the HONGQI GUOYA, EH5, and EHS5. These models represent the pinnacle of HONGQI's efforts to develop a new ecosystem that embraces collective value with its users and business partners. Liu Yigong, General Manager of China FAW Group Co. Ltd. and President of HONGQI's Operational Committee, underscored the brand's recent successes, including a doubling of international sales for four consecutive years.

Emphasizing the traditional Chinese value of harmony, Liu announced HONGQI’s ambition to create a new community that thrives on co-creation and mutual success. The concept revolves around not just selling luxury cars but integrating user experiences, brand co-creation, and local automotive industry advancements. HONGQI is poised to create a landscape where all players in the ecosystem can benefit—ensuring a win-win situation for everyone involved.

Giles Taylor, Global VP of Design and Chief Creative Officer at FAW Group, showcased the latest models to an international audience. The EH5 and EHS5 are the latest additions to HONGQI's expanding range of new energy vehicles, following the successful launch of the EH7 and EHS7 models in international markets. The GUOYA, a flagship luxury model, is aimed at enhancing HONGQI's position in the global market, particularly following its prior showcase at prestigious events like the Goodwood Festival of Speed 2024 and the Paris Motor Show.

In addition to high-profile vehicle launches, the event also celebrated important collaborations, such as the recognition of SCABAL, a renowned European fabric brand, with the 'HONGQI Alliance Medal.' This collaboration signifies a hallmark of synergistic ventures between Chinese automotive brands and European luxury brands, highlighting a new crossover model for mutual growth and influence.

An even more inspiring moment came from Joyce Jonathan, renowned for being the first global user of the EHS7, who expressed her heartfelt admiration for HONGQI through song during the event. This personal touch reinforced the brand's image as one that values relationships and community.

As global automotive markets continue to evolve, HONGQI is proactively amplifying its cooperative endeavors and solutions designed to push forward the international exploration of Chinese brands. With a steadfast commitment to providing exceptional value to its partners, customers, and communities, HONGQI aspires to offer high-quality products and innovative collaborations, all while sculpting a remarkable future for mobility. HONGQI is poised to bring its rich heritage and luxury offerings to a wider audience, embodying the future of luxury automotive markets worldwide.

Through initiatives like the 'Shared-Value Mobility Union,' HONGQI is dedicated to reshaping the landscape of luxury mobility, ensuring sustainability, innovation, and collaboration at its core. The world can expect October 2023 to be a vibrant chapter of HONGQI’s ambitious journey, as they make their mark in the realm of global luxury automotive experiences.