LEPAS Marks Its Official Launch in South Africa, A New Era in Global Expansion

LEPAS Official Launch in South Africa

On November 19, 2025, Johannesburg became the stage for a momentous event as Chery Group's new energy vehicle brand, LEPAS, officially launched in South Africa. This launch not only marked the debut of the brand in a new market, but it also showcased the company's commitment to global expansion and collaboration with local businesses.

The launch event commenced with a grand ceremony attended by partners from dealerships across the country, automotive industry experts, media representatives, and local civic leaders. Attendees were given insights into the LEPAS brand principles, core values, and its underlying philosophy. The phrase “Drive Your Elegance” was emphasized as a central theme, suggesting that elegance is not merely a concept but a practical principle integrated throughout the user's experience — from visiting a showroom to driving away in their new vehicle.

The LEPAS team highlighted that in South Africa, elegance is seen as approachable and part of daily life, embodying joy, pride, and confidence. This perspective aligns with LEPAS's mission to bring its unique sense of elegance to diverse cultures around the globe.

Following the branding presentation, the company proceeded with a significant milestone - the signing of cooperation agreements with 16 inaugural distributors from across South Africa. This step laid a solid foundation for the establishment of LEPAS's sales network within the country, demonstrating the brand's readiness to deepen its market involvement and grow its presence.

Furthermore, the event served as a platform to introduce two flagship models: the LEPAS L4 and L8. Both vehicles are designed with striking proportions and aesthetics that reflect the brand's design philosophy, dubbed 'Leopard Aesthetics.' The launch garnered attention when former Miss South Africa Tansey Coetzee praised these vehicles, underscoring their product strength and aesthetic appeal.

The entry of LEPAS into South Africa symbolizes an element of its brand name 'LEAP,' which conveys not only the agile nature of the leopard evident in their car designs but also the brand's ambition to transcend geographical boundaries, cultures, and markets. By blending global quality with local cultural characteristics, LEPAS aims to foster connections rooted in diversity and energize the local market.

This approach underscores the mutual growth potential between LEPAS and the South African market, as the brand offers consumers a novel alternative that merges international standards with local adaptation. The launch in South Africa, coupled with the signing of distributor contracts and strategic alliances, represents a significant chapter in LEPAS's global expansion narrative. With newfound momentum, the brand aspires to provide users worldwide with elevated mobility experiences through new energy vehicles, advancing steadily along the path of international development.

In conclusion, the LEPAS debut in South Africa is more than just a business venture; it is a cultural exchange, a commitment to quality, and an invitation for consumers to be part of an evolving narrative that embraces both modernity and tradition. As the brand continues to grow, it aims to redefine what mobility means in various cultural contexts, ensuring that each journey is marked by elegance and innovation.