Changan Aims to Enter 10 European Countries by the End of 2025

Changan Automobile is on an ambitious path towards expansion in Europe, targeting entry into ten countries by the end of 2025. This strategic decision comes alongside their participation in the 2025 Chongqing International Auto Exhibition, attracting significant attention from European media and industry insiders, who were keen to witness their latest automotive innovations.

During the event, European journalists were given an in-depth look at Changan's Intelligent Digital Factory, which showcased impressive automation and efficiency in the assembly line. The factory visit left a notable impression on attendees, with Polish influencer Grzegorz Konieczny commending the advanced robotics in use. Additionally, Italian vlogger Michele Ponte participated in a test drive, highlighting the models' comfort and feasibility for the U.S. market, anticipating a positive reception.

The European delegation was not limited to factory tours; it also included insightful discussions with Changan's key executives. Chairman Zhu Huarong emphasized the company's respect and admiration for the European automotive market, referring to it as a crucial landscape for Changan's growth. The executives shared their strategic three-pronged plan, focusing on a selective product strategy that prioritizes the CHANGAN DEEPAL S07 and S05 models. This approach aims to align with market demands for high-volume vehicles.

Changan's initial foray will commence in Norway, with plans to escalate into major European markets, establishing nearly 200 dealerships across targeted regions. This decisive action underscores Changan's commitment to creating a substantial presence and responding to diverse customer expectations in Europe. They are not only investing in Battery Electric Vehicles (BEVs) but also developing Plug-in Hybrid Electric Vehicles (PHEVs) to broaden their consumer appeal. Expect to see these new models entering European markets as soon as the third quarter of 2025.

The response from European media has been notably optimistic yet cautious. German journalist Walther Wuttke highlighted the importance of building a solid dealer network and maintaining persistence in a competitive landscape. Meanwhile, Greek importer Aggelos Stefanopoulos has lauded Changan’s offerings as potential game-changers in the electric vehicle market, noting their alignment with European consumer preferences.

Changan is positioning itself confidently in Europe, investing heavily in design, technology, and customer experience to build trust and familiarity with European consumers. Michael Georgiadis, General Manager of GOCAR.gr and GOCAR Magazine, shared optimistic views on how the growing familiarity of European audiences with Chinese technologies could foster acceptance for brands like Changan.

As Changan gears up for this promising expansion, their commitment to innovation and market adaptation may signal a dynamic shift in the European automotive industry, where strong automotive legacies exist. By focusing on strategic models and leveraging cutting-edge technology, Changan is poised to make a significant impact in European territories.

In conclusion, with its robust plans for growth and a clear commitment to quality and innovation, Changan's entrance into the European market could be a pivotal moment for the company, marking a new chapter in its global ambitions. All eyes will be on Changan in the coming years as they continue to navigate this exciting and challenging market landscape.