#United States #Cybersecurity #Philadelphia #Marketing Society #CyberMarketingCon

CyberMarketingCon 2024 Recap

The fifth annual CyberMarketingCon, organized by the Cybersecurity Marketing Society, took place at the luxurious Loews Hotel in Philadelphia, concluding in December 2024. The event was a remarkable success, drawing nearly 500 in-person participants and over 150 virtual attendees from around the globe. Attendees enjoyed a diverse array of offerings, including 51 sessions, eight interactive workshops, and insightful talks from more than 80 speakers.

Key Highlights and Insights

The conference covered crucial topics impacting the cybersecurity marketing landscape, such as:

• - The evolution of cybersecurity influencer marketing
• - Shifts in buyer behavior within the cybersecurity space
• - Strategies for fostering community engagement in the cybersecurity industry
• - Utilization of AI marketing tools
• - Effective account-based marketing (ABM) tactics

Gianna Whitver, Co-Founder and CEO of the Cybersecurity Marketing Society, expressed excitement about the strong turnout, stating, “We are thrilled to have hosted another successful year of CyberMarketingCon! This community is unparalleled in its support for one another, fostering an environment that emphasizes inquiry and collaboration.”

A Record-Breaking Attendance

The 2024 event saw a 40% increase in attendance compared to previous years, making it the largest iteration to date. Notable additions included five dedicated tracks aimed at enhancing professional development for executives, government officials, and security research professionals. These included the GovCon Public Sector Track, CyberCMO Summit, and CyberCEO Summit, among others.

Industry Impact and Community Response

CyberMarketingCon has emerged as the flagship event for professionals eager to excel in cybersecurity marketing, promoting knowledge exchange among vendors, practitioners, and marketers. Maria Velasquez, Chief Growth Officer and Co-Founder of the Society, noted, “At CyberMarketingCon, we cultivate a vibrant ecosystem that connects cybersecurity vendors with practitioners, enabling meaningful dialogue and collaboration,” underscoring the community-driven approach of the event.

Feedback from attendees was overwhelmingly positive. Stirling Myles from Punch reflected on the value of the event, stating, “It was a wonderful experience to join so many brilliant minds at CyberMarketingCon.” Additionally, David Moulton from Palo Alto Networks expressed gratitude for the tight-knit networking opportunities.

2024 Marquee Awards

One of the highlights of the event was the Marquee Awards, celebrating excellence in cybersecurity marketing across various categories. Maria Velasquez applauded all winners, stating, “We are thrilled to recognize exquisite cyber marketing in action at the industry’s only dedicated event for marketing professionals.”

This year’s award recipients included:

• - Best One Person Marketing Team: Laura Galyer, DigitalXRAID
• - Marketing Mentor of the Year: Kelly O'Dwyer-Manuel, NXP Semiconductors
• - Best Cybersecurity Influencer: Chris Camacho, Abstract Security
• - Future Leader: Moriah Diedrich, BforeAI

Looking Ahead

As the Cybersecurity Marketing Society extends heartfelt thanks to its sponsors, including Fornix Marketing and Actual Tech Media, anticipation builds for the next gathering in December 2025 in Austin, Texas. With over 4,000 members and growing, the Cybersecurity Marketing Society is committed to advancing professional development in an ever-evolving industry. For more information or to join the Society, visit their official website at www.cybersecuritymarketingsociety.com.