212NYC Celebrates Resilience Through Reinvention at Its 11th Annual Gala in New York

212NYC's 11th Annual Gala: A Celebration of Resilience and Innovation



On October 23, 2025, the 212NYC Digital Advertising Club held its highly anticipated 11th Annual Gala, an event that brought together the industry's pioneers to celebrate their contributions and achievements in the ever-evolving landscape of digital advertising. This year's theme, "Resilience Through Reinvention," resonated throughout the evening as attendees reflected on the challenges and triumphs that have shaped the sector.

The event took place at the stunning Tribeca Rooftop, providing a fitting backdrop for the noteworthy occasion. Jay Wolff, the President of 212NYC, set the tone for the gala with his powerful opening remarks. He underscored the importance of innovation and leadership within the community, stating, "Each year, the Gala brings together the visionaries who are redefining what's possible in advertising. Last night, we celebrated their impact, their leadership, and their role in guiding our industry into the future."

The 212NYC Gala serves as a cornerstone in the New York advertising scene, marking a time for industry members to acknowledge how far they have come and to forge connections that promote growth and learning. As a key player in the digital advertising revolution since its inception in 2002, 212NYC has consistently united leaders sophisticatedly navigating the transition from traditional to digital platforms.

At this year's gala, honorees were recognized for their outstanding contributions across various categories. The prestigious Industry Luminary Award was given to Rishad Tobaccowala, the founder of The Rethinking Work Platform. Tobaccowala expressed his gratitude, stating, "I'm honored to be among the award recipients at the 212NYC Gala. This event underscores the leadership, vision, and impact that 212NYC fosters within the advertising industry."

Other distinguished awardees included:
  • - Industry Impact Award: Amy Benford, SVP GM, Integrated Marketing and Advanced Advertising at Colgate-Palmolive
  • - Rising Star Award: Jessica Brown, Executive Director, Partnerships Marketplace at WPP Media
  • - Industry Trailblazer Award: Baldwin Cunningham, Director of Media and Partnerships at State Farm
  • - Resilience Honor: Yolanda Lam, GM, Global Head of Agency Development at Microsoft

In light of the ongoing global uncertainties and advancements in technology such as AI, 212NYC's efforts to foster resilience and unity were particularly poignant this year. Jay Wolff emphasized this sentiment, stating, “2025 has truly been the Year of Resilience. Amid economic ups and downs, global uncertainty, and the rise of AI, I've been inspired by how our digital advertising community continues to rise to the occasion.” Notably, the gala also showcased how members support each other, propelling the industry toward greater heights.

As the night unfolded, attendees were encouraged to engage with the 212NYC community more deeply, an opportunity endorsed by many leaders in the field. To further emphasize this, Wolff stated, “I encourage everyone to join our community and experience that energy firsthand.”

212NYC remains a non-profit, volunteer-run organization dedicated to connecting and educating advertising professionals across New York, currently reaching over 5,000 individuals in the media, marketing, and advertising sectors. With a full calendar of programming, including thought-provoking panels and signature events, the organization continually drives learning and makes a tangible impact in the advertising landscape.

The 11th Annual Gala not only celebrated current achievements but also left attendees looking forward to the future of the industry. For anyone interested in becoming part of this dynamic community, more information can be found at 212NYC.org.

Join the Movement


The invitation is open for all advertising professionals eager to connect, learn, and shape the future of advertising alongside their peers in New York. This isn't just an event; it's a movement towards inspiring innovation and resilience in the digital advertising world.

Topics Entertainment & Media)

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