#Japan #Tokyo #Ice Cream #Akagi Dairy #Pastel

A New Take on a Beloved Classic: Pastel's Creamy Pudding Ice Bar

The much-loved Pastel, renowned for its exquisite smooth pudding, is set to captivate dessert lovers once again with a unique collaboration with Akagi Dairy. Up until now, the mainstay of Pastel's product lineup has always been its iconic Nameraka Pudding. This time, however, they've taken inspiration from this classic to introduce a new tantalizing treat: the Pastel Creamy Pudding Ice Bar. Scheduled for release on January 20, 2026, this product promises to capture the essence of Pastel’s famed pudding in a refreshing ice bar format.

A Taste of Nostalgia

The Pastel Creamy Pudding Ice Bar presents a clever blend of creamy pudding ice made with not only milk but also real cream, providing a luxurious mouthfeel and a flavor profile that’s smooth and rich. Each bite unveils a velvety texture complimented by the bitterness of caramel sauce, perfectly mirroring the traditional Nameraka Pudding. This ice treat is designed for everyone to enjoy easily while experiencing the nostalgic flavors they’ve cherished over the years.

Beyond the taste, the collaboration between two renowned brands, Pastel and Akagi Dairy, is significant. Since its establishment in 1984, Pastel has ignited the “nameraka pudding boom” with its signature offerings, appealing to a wide range of customers. The new ice bar is the first-ever collaboration with Akagi Dairy, a brand known for producing fun and innovative ice creams, such as their popular Gari Gari-kun and Gatsu-n, Mikan.

Special Marketing Campaign

To celebrate the launch, a special giveaway campaign will be run through Pastel's official social media accounts. From January 16 to January 22, 2026, fans can participate for a chance to win a limited edition package that includes delightful pudding-inspired treats. To enter, users need to follow Pastel on various platforms, such as X and Instagram, and engage with the promotional posts. The lucky winners will be rewarded with a collection that includes Pastel's Shuu Cream crafted in the creamy pudding style, the new Pastel Creamy Pudding Ice Bar, and various delightful goodies from Morinaga, such as their Pastel Chocolate Ball and Pastel Milk Caramel.

Why It Matters

The launch of the Pastel Creamy Pudding Ice Bar not only rekindles fond memories for long-time fans but also diversifies the offerings available to cream lovers everywhere. As the All Hearts Company, the parent organization of Pastel, states, their mission is to deliver “a plate of happiness” to customers, and this collaboration certainly fits that philosophy. The ice bar is a reminder of childhood treats and those delightful moments spent enjoying desserts that bring warmth and contentment.

Conclusion

The excitement surrounding the Pastel Creamy Pudding Ice Bar signifies more than just a new product; it showcases the magic that happens when two beloved brands come together to create something special. For those who haven’t yet experienced the delight of Nameraka Pudding, or are simply eager to enjoy a new twist on a classic flavor, this ice bar is poised to be a hit. Mark your calendars and get ready to enjoy this creamy, nostalgic delight in a convenient, easy-to-eat ice bar form soon!

• - Sales Period: Starting January 20, 2026, until sold out.
• - Price: 216 yen (including tax).
• - Availability: Nationwide.

Note: Availability may vary by retail location. This is a limited edition item, so get it while it lasts!