#Japan #Shinjuku #Pop-up Store #Austin Austin #Organic Self-Care

Austin Austin Launches its First Pop-Up Store

Austin Austin, a renowned British organic self-care brand, is set to open its inaugural pop-up store at the prestigious Isetan Shinjuku, located in the basement of the Isetan Beauty Apothecary. This momentous event is scheduled from April 29 to May 5, 2026. The store offers a unique opportunity for customers to explore and indulge in the brand's offerings, including the exclusive pre-release of new products: the Cedar & Patchouli Exfoliating Hand Soap and Cedar & Patchouli Hand Cream.

About Austin Austin

Founded by the father-daughter duo, Bessie and Richard Austin, Austin Austin is deeply rooted in organic wellness, emerging from over four decades of experience in the organic field. Richard’s early work with Rainbow Wholefoods and Kingfisher Natural Toothpaste, combined with Bessie’s expertise in design and advertising, creates a rich lineage of knowledge and creativity that drives the brand's philosophy. As a family-run venture, every product is crafted with an unwavering commitment to quality, primarily manufactured near their Norfolk base in the UK.

One of the key principles of Austin Austin is to offer products that not only blend seamlessly into everyday life but also enhance the aesthetic of any bathroom, resembling beautiful art pieces while remaining affordable. All offerings are made with meticulously selected organic ingredients, adhering to COSMOS certification standards mandated by the UK's Soil Association. Moreover, the products are vegan-friendly, toxin-free, and packaged sustainably using recyclable materials, showcasing the brand's dedication to environmental consciousness.

New Product Highlights

The upcoming pop-up store will introduce:

Cedar & Patchouli Exfoliating Hand Soap

• - Size: 300mL
• - Price: ¥6,380 (tax included)

This hand soap features volcanic rock, carefully sourced from Spain, for an exfoliating experience. It delivers a refreshing fragrance with top notes of bergamot and rosemary, complemented by middle notes of geranium and frankincense, and a calming base of cedarwood and patchouli for a soothing finish.

Cedar & Patchouli Hand Cream

• - Size: 300mL
• - Price: ¥6,600 (tax included)

A balance of woody cedarwood and patchouli wrapped with refreshing geranium and coriander essence, delivering ultimate hydration while protecting against dryness.

Gift Sets and More

Additionally, special gift sets such as the Palmarosa & Vetiver Hand Gift Set will be available, showcasing luxurious hand soap and cream designed with exclusive packaging. The gift set will retail for ¥12,650.

Pop-Up Store Information

• - Location: Isetan Shinjuku, Basement Level 2, Isetan Beauty Apothecary
• - Dates: April 29 - May 5, 2026
• - Hours: 10:00 AM to 8:00 PM

For further details regarding the event schedule, please refer to the Isetan Shinjuku website.

The launch of the Austin Austin pop-up store exemplifies its commitment to sustainability, quality, and community engagement, while allowing consumers to experience the brand's pioneering approach to self-care first-hand. Don’t miss the chance to experience and shop these exclusive products from this innovative organic brand.