#Italy #Milan #PV5 WKNDR #Kia Transcend #Concept EV2

Kia's Transcend Journey at Milan Design Week 2025

Kia Corporation made waves during the renowned Milan Design Week 2025 with its thoughtful installation titled 'Transcend Journey.' This captivating showcase highlighted the brand's innovative platform beyond vehicles (PBVs) and electric vehicles (EVs), including the impressive Kia PV5, the outdoor-centric PV5 WKNDR, and the forward-thinking Concept EV2. Through an artistic lens, the installation delved into how Kia's diverse and adaptable vehicles can transform our everyday lives.

Breaking Barriers in Mobility

The central theme of the Transcend Journey installation encapsulated the evolution of mobility and its ability to merge urban and outdoor experiences. By combining cutting-edge design with lifestyle elements, Kia aimed to redefine the connection between functionality and adventure. The creative display was arranged in two main zones that mirrored both urban and natural settings, meticulously crafted to invite visitors into a dialogue about the future of personal transportation.

Dynamic Visuals and Interactive Experiences

The hallmark of the exhibit was a twisting sculpture inspired by Kia's design philosophy of 'Opposites United.' This piece served as a metaphor for the harmony that can be achieved by blending different lifestyles. In one area, the Concept EV2 was presented in a serene park-like setting, complete with picnic essentials that emphasized relaxation and community. With its chic design, the EV2 showcased how Kia’s new vehicles can enhance urban living.

Conversely, the PV5 Zone featured a rugged yet artistic atmosphere, complete with a nature-inspired camping setup. The PV5 WKNDR enhanced this space, illustrating its capabilities as the quintessential outdoor companion. Showcased alongside tasteful artwork, visitors experienced how the PV5 series could seamlessly connect urban living and outdoor exploration in a single platform.

Collaborative Spirit

Kia's collaboration with outdoor lifestyle brands like Helinox and Potler added depth to the installation. The artful displays not only wrapped around the vehicles but also utilized materials reminiscent of Helinox products, emphasizing adaptability while promoting a narrative of freedom and exploration. Visitors could engage with a Potler coffee booth, enjoying freshly brewed drinks and s'more kits while immersing themselves in this interactive experience.

The Versatile Kia PV5

Among the stars of the exhibition, the Kia PV5 emerged as the first production model under Kia's PBV global strategy, aimed at maximizing space and versatility. With three body styles available—Passenger, Cargo, and Chassis Cab—the PV5 provides unprecedented modular flexibility, setting a new standard in various automotive applications. The vehicle’s advanced electric platform allows for practical features like a substantial range of 400 km and built-in fast-charging capabilities, meeting the evolving needs of both business and leisure users.

As visitors explored the configuration of the PV5, they encountered a thoughtfully designed interior boasting various seating arrangements, ensuring a spacious and comfortable environment for passengers. With features such as the AddGear platform, customization options abound, reinforcing the vehicle’s suitability for diverse lifestyles.

The Innovative WKNDR Concept

On the other hand, the PV5 WKNDR concept car captured attention with its eco-conscious design and outdoor functionality. Equipped with solar panels and hydro turbine wheels, the WKNDR represents a fully self-sufficient vehicle, ready for weekend adventures. Its flexible interior accommodates various activities, transforming to cater to outdoor cooking or simply storing gear for road trips.

Envisioning the Future with the Concept EV2

Completing the showcase was the Concept EV2—an all-electric SUV designed for modern urban exploration. Its commitment to sustainability and user-oriented features, such as innovative storage solutions and adaptable lighting, marked a significant step towards smarter consumption and enhanced lifestyles. The Concept EV2 underscores Kia’s ambition to reshape urban spaces through mobility designed for both productivity and convenience.

Conclusion

Kia Corporation’s installation at Milan Design Week 2025 wasn’t just about showcasing cars; it was about presenting a vision for the future of mobility that harmonizes various aspects of life—urbanity, outdoor adventure, and sustainable living. By breaking down barriers and bridging divides, the Transcend Journey invites us all to rethink how we can navigate the world around us, signifying an era where every journey is about exploring new possibilities. Kia continues to inspire innovation and creativity while emphasizing adaptability as a cornerstone of modern transportation.