#United States #Irvine #MAVTV #motorsports #RACER

The New Era of Motorsports Media: RACER Network Acquires MAVTV

In an exciting development for motorsports enthusiasts, the lead investors behind North America's leading motorsports news outlet, RACER, have successfully acquired MAVTV, announcing this strategic move on March 27, 2025. This acquisition signifies the rebranding of MAVTV to RACER Network, which is set to transform the face of motorsports media in North America.

MAVTV, widely known for its extensive reach, will now operate under the RACER banner, effectively furthering RACER's mission to become the most followed and diverse source for motorsports and automotive content available. With the rebrand, RACER aims to become the ultimate multimedia hub for motorsports fans, while providing substantial marketing solutions for brands looking to engage with the motorsports community.

Chris Dyson, the Chairman of the Board for RACER, emphasized the importance of this acquisition, stating, "We have been partners for many years, and over time, the parties realized this made complete sense. The combination makes RACER the central multimedia motorsports hub for fans and offers brands a comprehensive array of marketing solutions."

The transition does not involve any staffing changes; instead, CJ Olivares, the president of MAVTV, will lead the effort to integrate the two entities. With the base of operations now strengthened in Indianapolis, known as another key motorsports hub in the U.S., RACER expects a seamless integration, ensuring that the audience's experience remains uninterrupted during the transition. Olivares remarked, "This is an exciting day for motorsports media. We are deeply grateful for the support from the Lucas family and Lucas Oil Products, who have shaped MAVTV into the success it is today."

The RACER Network promises an exceptional lineup of content across various platforms, including live broadcasts of over 300 races in 2025, race highlight shows, and several programs focusing on racing culture, automotive documentaries, and car collecting shows. This initiative aligns with RACER’s vision to expand its content offering to reach a broader audience encompassing various motorsport-related interests.

Using its newly established platform, RACER looks forward to enhancing how motorsport content is produced and experienced in North America. The rebranding from MAVTV to RACER will be rolled out in stages to maintain continuity, with some elements, such as logos and digital assets, changing immediately.

Morgan Lucas, CEO of Lucas Oil, offered insights regarding MAVTV’s transformative journey into RACER, celebrating its grassroots beginnings and how it has expanded over time. Lucas emphasized his company’s continued commitment to supporting motorsports through sponsorships and partnerships, asserting that this acquisition will only enhance the level of motorsports broadcasting for fans everywhere.

With the acquisition of MAVTV complete, RACER is poised to redefine the motorsport media landscape as it also looks to leverage additional marketing campaigns and partnerships that will elevate fan engagement and participation within various motorsports categories.

As RACER embarks on this new chapter, they are not just creating a new identity but are also committed to fostering a community that respects and celebrates the motorsport culture, ensuring that fans and participants alike are provided with quality content deserving of their passion for motorsports. With a goal to facilitate deeper connections between fans, brands, and the sport itself, the future looks bright for the newly minted RACER Network.

In conclusion, this acquisition is more than just a merger of two prominent names; it represents a new chapter in motorsports media that promises to engage and excite fans across the board. Every racing fan can anticipate a richer tapestry of stories, experiences, and events crafted uniquely for them as RACER continues to elevate their offerings in the vibrant world of motorsports.