Songtradr Integrates B2B Music Operations Under MassiveMusic Brand
Songtradr Integrates B2B Music Operations Under MassiveMusic
In a significant development for the music technology landscape, Songtradr has officially consolidated its leading B2B music companies—7digital, Big Sync Music, Musicube, and Resonance Sonic Branding—under the established brand of MassiveMusic. This strategic move positions MassiveMusic as a premier provider of innovative and comprehensive music solutions tailored for renowned global brands, reaffirming Songtradr's leading role in the industry.
A Unified Solution for Brands and Agencies
The merger brings together the global distribution capabilities of 7digital with the advertising and licensing expertise of Big Sync Music. Coupled with the AI-driven insights from Musicube and the strategic sound branding services from Resonance, this integration establishes a streamlined avenue for brands looking to enhance their music strategy. By doing so, Songtradr offers brands and agencies a trusted partner that can deliver on a large scale, maximizing the emotional impact and effectiveness of music in marketing campaigns.
Navigating a Transformative Industry
As the digital music landscape continues to evolve at a rapid pace, the necessity for strategic musical partnerships becomes increasingly paramount. MassiveMusic rises to this challenge by offering:
- - Integrated Licensing Solutions: Leveraging unmatched expertise in music licensing and supervision, along with access to an extensive pre-cleared catalog enriched by AI-driven data insights for precise music selection.
- - Creative Excellence: Award-winning custom music, sonic branding, and strategic audio solutions relied upon by major global brands, ensuring that their musical choices resonate with audiences effectively.
- - Technological Leadership: In-house tools like SoundCheck and MusicIQ provide data-driven insights and measurable ROI, enhancing access to global music at an unprecedented scale.
- - A Global Reach: With its international presence, MassiveMusic combines local expertise with top-tier service capabilities to support brands worldwide.
A New Era in B2B Music
Paul Wiltshire, CEO of Songtradr, emphasizes the significance of this unification: “This integration under the MassiveMusic umbrella is a pivotal move to simplify the complexities of the music industry for our clients. Together, we offer scalable audio solutions that are both technological and creative. These solutions strengthen emotional connections, enhance brand perception, and drive measurable business outcomes at every touchpoint.”
About Songtradr
As the world's largest B2B music technology company, Songtradr specializes in comprehensive music licensing, rights management, and direct-to-fan solutions. With strategic acquisitions like MassiveMusic and Bandcamp, Songtradr empowers music creators and enables brands to connect with their audiences through the power of music. For more information, visit www.songtradr.com.
About MassiveMusic
MassiveMusic, now part of the Songtradr brand portfolio, is the global partner for music and sound for leading brands, agencies, and platforms. By fusing creativity with data-driven analysis and industry-leading technology, MassiveMusic offers scalable music strategies, innovative tech services, and award-winning creative solutions that drive measurable business value while shaping the future of sound. To learn more, visit www.massivemusic.com.
Topics Entertainment & Media）
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