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Starbucks Tea & Cafe Welcomes Assam Classic Tea

On September 9, 2026, Starbucks Coffee Japan Co., Ltd. is set to introduce a new classic tea leaf, the "Assam Classic," at its Starbucks Tea & Cafe locations. Renowned as a staple in the world of tea, Assam tea is celebrated for its rich flavor and aromatic profile. The launch will also feature two innovative tea beverages, the "Milk Tea Affogato with Ice Cream" and the "Ruby Grapefruit Tea Sparkling."

As September rolls in, it brings with it the mellow undertones of autumn, making it the ideal time for tea aficionados to indulge in the comforting embrace of Assam tea. This beloved tea is not only perfect for pairing with milk but also shines when enjoyed straight, allowing drinkers to savor its exquisite aroma and deep flavor. This new standard leaf was chosen to enhance the experience for customers at Starbucks Tea & Cafe.

The two new beverages are designed to bring a refreshing twist to Assam’s established appeal. The "Milk Tea Affogato" features rich, smooth flavors paired with a scoop of ice cream, while the "Ruby Grapefruit Tea Sparkling" offers a zesty and invigorating sensation, bursting with grapefruit essence. Both drinks promise to be an indulgent treat while heralding the arrival of autumn.

Introducing 'Assam Classic': A Staple for All Seasons

September unveils a transitional period where the lingering warmth of summer meets the crisp beginnings of fall. Starbucks Tea & Cafe capitalizes on this seasonality by introducing the Assam Classic as an extraordinary staple in its tea selection. The Assam tea, known for its bold character and complex aroma, will be available in its purest form, allowing drinkers to fully appreciate its distinctive qualities. There’s also the "Assam Classic Tea Latte" combining the tea's nuances with the creamy richness of milk, creating a delicious drink always available on the menu.

The debut of the Assam Classic is complemented by the two exciting beverages. The "Milk Tea Affogato with Ice Cream" allows patrons to relish a classic indulgence with a modern twist, while the "Ruby Grapefruit Tea Sparkling" invigorates with its fruity flavor profile. Each drink presents a unique way to experience Assam tea, providing an opportunity to select based on mood or occasion.

Around the Tea Table: Pairings with New Treats

Alongside this exciting tea assortment, Starbucks introduces a new dessert creation from Princie®, the "Torta Earl Grey." This scrumptious cake features an alluring combination of chocolate and Earl Grey flavors, composed of a delicate chocolate feuilletine layered with Earl Grey-infused white chocolate ganache and topped with a glossy tea glaze.

The "Torta Earl Grey" pairs beautifully with the "Assam Classic Tea Latte." The rich chocolate flavor complements the fragrant tea while creating a cozy afternoon experience. For those seeking a lighter pairing, the straightforward "Assam Classic" accentuates the cake's flavors while enhancing the tea's aromatic profile.

Tea at Home: Celebrate Assam Classic

For tea lovers wishing to bring the Assam experience home, Starbucks Tea & Cafe also sells its TEAVANA™ Assam Classic tea leaves. Available for gifting or personal enjoyment, it features a strikingly vibrant amber color, a robust body, and nuanced flavors reminiscent of honey and malt. The Assam Classic is adaptable for iced or hot tea, catering to personal preferences.

Additionally, to commemorate the Assam Classic's launch, Starbucks Reserve® Roastery Tokyo will offer a special seasonal item, the "Assam Citrus Black" tea. This unique blend infuses the classic Assam tea with citrus notes, providing a refreshing alternative.

Expanding the Starbucks Tea & Cafe Experience

Starbucks Tea & Cafe continues to expand, with new locations opening in Okayama and Shiga this September. With exciting tea experiences available nationwide, Starbucks aims to awaken the senses and elevate tea culture across Japan.

Store Information:

• - Starbucks Tea & Cafe Okayama Ichibangsai 2 (First store in Okayama)

- Address: Okayama, Japan
- Opening Date: September 18, 2026

• - Starbucks Tea & Cafe Aeon Mall Kusatsu 2 (First store in Shiga)

- Address: Shiga, Japan
- Opening Date: September 25, 2026

With its enduring commitment to connect people through quality beverage experiences, Starbucks continues to be a leader in the coffee and tea industry in Japan and beyond.