The New Trend in Gifting: Handmade Pairing Rings in Daikanyama

Gift-giving traditions are evolving, and in December 2025, the handmade pairing ring shop, Debut icci, located in Daikanyama, Tokyo, experienced a significant surge in visitors. The shop, operated by icci Co., Ltd., has gathered intriguing survey data about its customers which reflects these changing trends in gifting preferences.

Growing Popularity Among Younger Generations

Recent analysis of customer demographics revealed that young couples aged 20s form over 60% of the total clientele. Specifically, those aged 21-25 and 26-30 made up 31% each, indicating the popularity of handmade pairing rings among millennials and Generation Z. The desire for unique, experiential gifts rather than mere purchases reflects a shift in consumer behavior, as couples increasingly wish to create memories together, especially around the holiday season.

Interestingly, couples aged 20 and under represented 12% of the customer base, suggesting that the trend of handmade experiences is solidifying its place as a popular winter date activity among younger individuals in urban areas. The charm of crafting something together enhances the emotional connection between partners, making the experience valuable.

Customer Locations and Travel Patterns

According to the survey, a staggering 42% of customers hailed from Tokyo's 23 wards, while 29% came from the greater Kanto area. Notably, 13% traveled from other regions, indicating a growing interest in the Debut icci experience as a main attraction for tourists in Tokyo. This trend highlights how creating rings in Daikanyama is becoming an essential part of a romantic getaway, contributing to its popularity as a destination merging craft and leisure amidst the city’s vibrant atmosphere.

Top Gemstone Choices

The survey also revealed insights into customer preferences for gemstones, with diamonds leading at 26% followed closely by tanzanite at 13%. The latter gained popularity due to its captivating blue-purple hue reminiscent of winter nights. This seasonal choice showcases couples' intentions to create unique pieces that symbolize their love during the cold months.

Interestingly, when combined, gemstones such as blue topaz, ice-blue diamond, and aquamarine made up 30% of selections, further emphasizing a trend for cooler-toned stones that evoke both the crisp winter air and the sentiments of “something blue” at weddings.

Jewelry Preferences: Ring Widths

Survey results also highlighted a significant preference for ring widths, with 63% selecting thin designs of 2mm. This was notably popular amidst the holiday season for gifting purposes, offering an elegant choice for those who are not accustomed to wearing rings daily. The minimalistic designs are perfect for romantic occasions, providing a versatile aesthetic that complements heavier winter clothing, making them a popular choice among fashion-conscious couples.

On the opposite end, there is also a steady interest in wider rings (7-10mm) from about 5% of customers, indicating a dual demand for both simplicity and presence in handmade pieces.

Conclusion

The survey conducted between December 1 and December 30, 2025, on 198 customers at Debut icci, sheds light on how gifting is embracing creativity and personal experiences over material goods. Couples' preferences are shifting toward shared experiences, transforming holiday gifting into lasting memories. As we approach the next Valentine's Day, it’s clear that handmade pairing rings are set to continue leading the way in creating unforgettable moments between lovers. The foundations of this new gifting philosophy can be traced back to local shops like Debut icci, where creativity meets romantic collaboration.