#China #Beijing #financial results #Social Media #Weibo Corporation

Weibo Announces Third Quarter 2025 Financial Results

On November 18, 2025, Weibo Corporation (Nasdaq: WB and HKEX: 9898), one of China's leading social media platforms, disclosed its unaudited financial performance for the third quarter of 2025. CEO Gaofei Wang expressed optimism regarding the company’s advancements in intelligent search technology and the revamping of product interfaces aimed at enhancing user experience.

Key Financial Highlights

In the recently concluded quarter which ended on September 30, 2025, Weibo reported total net revenues of $442.3 million, reflecting a 5% decrease from $464.5 million in the previous year. The slight downturn can be attributed to various factors including decreased advertising revenue from sectors that benefitted greatly from events like the 2024 Paris Olympic Games, particularly in food and beverage categories. However, growth in e-commerce and automobile sectors slightly mitigated the decline.

• - Advertising and Marketing Revenues: $375.4 million, down 6% year-over-year. Without the contributions from Alibaba, ad revenues saw a sharper decline of 13% to $329.9 million. A notable surge was seen in advertising revenues from Alibaba, which soared by 112% to $45.5 million due to increased budgets for local services and e-commerce initiatives.
• - Value-Added Services Revenues: Reached $66.9 million, marking a 2% rise year-on-year.
• - Operating Income: The corporation achieved an operating income of $117.3 million, with an operating margin of 27%, down from 30% year-over-year. Non-GAAP income from operations was reported at $132.0 million.
• - Net Income: Weibo recorded a net income attributable to shareholders of $221.1 million, an increase compared to the previous year's $130.6 million. The diluted net income per share also improved to $0.83, up from $0.50.

User Engagement Metrics

The user engagement metrics indicate a stabilized user base with approximately 578 million monthly active users (MAUs) and around 257 million daily active users (DAUs) at the end of September 2025.

Strategic Focus Areas

Wang emphasized a continuous effort to leverage artificial intelligence across various facets of the business, primarily in advertising technologies where AI plays a crucial role in enhancing monetization processes and the efficiency of ad performance. The ongoing developments in Weibo’s intelligent search capabilities have been pivotal, meeting emerging user search demands effectively.

In addition to its financial diligence, Weibo is focusing on improving user engagement and monetization strategies amid a competitive landscape. The social media giant is keen on driving innovations that resonate with users’ content consumption preferences, especially through revamped homepage information feeds that prioritize recommendation-based content.

Looking Ahead

As Weibo navigates its path forward, the management is acutely aware of external challenges, including regulatory uncertainties and competitive pressures in the social media space. To address these challenges, the company plans to enhance its product offerings while maintaining a robust advertising market presence.

Furthermore, an upcoming conference call scheduled for November 18, 2025, intends to dive deeper into the company’s financial performance and operational strategies.

In conclusion, despite the slight decline in revenues, Weibo’s resilience in adapting to changing market dynamics and its robust user base showcases its potential for sustainable growth amid ongoing challenges.