Exploring the Insights: How ChatGPT Engages with Younger Generations

As the presence of artificial intelligence increasingly permeates our daily lives, the recent survey conducted by Asmark, a marketing research firm based in Tokyo, offers a glimpse into the engagement of ChatGPT among young people. With a nickname like "Chappy" nominated for the popular word award of 2025, ChatGPT has indeed become a familiar companion for many. The survey was administered to men and women aged 18-59 who have utilized ChatGPT, focusing on various aspects such as purpose of use, specific consultation topics, and degree of communication desire.

Key Findings

The survey revealed that a significant portion of respondents—over 30%—utilized ChatGPT for various forms of communication. This trend appears to be more pronounced among younger demographics. Here's a closer look at the findings:

1. Purpose of Using ChatGPT

- Information Gathering: A majority, 55.3%, reported using ChatGPT primarily to collect information.
- Personal Consultation: 32.6% utilized it for personal issues, making it the second most popular use case.
- Casual Conversations: Engaging in everyday chats was also common, with 32.4% of users participating in casual dialogues. Interestingly, the tendency to seek personal advice was more prominent among younger users, especially those below 20 years old, who reported 39.5% engagement in personal discussions, surpassing the overall average by over five points.

2. Topics of Consultation

- Among those who sought personal advice, common consultations included inquiries about physical health (55.2%) and mental wellbeing (47.9%).
- The variation of consultation topics across different age groups was evident. Users in their 40s showed a higher inclination (63.6%) to discuss physical health compared to younger demographics.
- Conversely, relationship issues were more frequently addressed by those under 20, with 50.7% indicating this as a topic of concern.

3. Communication Needs by Frequency of Use

- The analysis of users based on their frequency of ChatGPT usage showed that heavier users expressed a stronger desire for interpersonal connections.
- Specific desires such as wanting to share emotions and experiences were notably higher among frequent users, with over 20% difference compared to lighter users.

4. Satisfaction in Interpersonal Relationships

- Satisfaction across various relationship types was higher among frequent ChatGPT users. In cases of romantic relationships, 29.7% of heavy users expressed satisfaction compared to only 15.2% of light users, revealing a significant gap of around 15%.

Conclusion

The survey results underscore the shifting dynamics of communication as younger generations turn to tools like ChatGPT for not just information, but for emotional and social engagement. As the horizon of AI expands within our daily interactions, understanding these trends through research allows us to appreciate the evolving relationship between technology and personal communication.

This rich data reflects how digital platforms are reshaping our methods of interaction and emphasizing the necessity for further studies on the psychological impact of AI in daily life. The complete findings and deeper insights from the survey can be downloaded for further exploration.

About the Survey

- Target: Individuals aged 18-59 who have used ChatGPT.
- Sample Size: 800 completed responses from an initial screening of 2,513 samples.
- Period: Conducted from September 3 to 5, 2025, via an online questionnaire.
- Research Agency: Asmark Inc., Tokyo, Japan.