The 1916 Company Partners with Tyrese Maxey: A New Era of Time and Style

The 1916 Company Partners with NBA Star Tyrese Maxey



The world of luxury watches meets sports excellence as The 1916 Company announces its collaboration with Tyrese Maxey, the Philadelphia 76ers' all-star point guard. Known for his incredible skills on the court and his positive influence in the community, Maxey embodies the values aligned with The 1916 Company's mission. This partnership is showcased through the new campaign titled On the Clock, emphasizing time, precision, and purpose.

Maxey's journey with the Sixers has been remarkable. In 2024, he secured a max contract extension and was recognized with the NBA Sportsmanship Award. His lightning speed and commitment to the game give him a unique presence not only on the basketball court but also in the hearts of fans. Moreover, Maxey's passion for philanthropy through his foundation enhances his profile as a community leader.

The campaign invites everyone to reflect on their relationship with time. In an inspiring video shared on social media, Maxey speaks about the significance of time in one's life: "You have to know when to use it, and how to use it." This sentiment resonates well with The 1916 Company's ethos, which aims to celebrate each precious moment.

Furthermore, the collaboration highlights Maxey's personal style, often accentuated by his favorite timepieces from De Bethune. His choices—the DB28 Sky Bridge, DB27 Titan Hawk, and DB28 Steel Wheels—showcase a blend of elegance and functionality. These luxury watches complement his lifestyle and underline his precision-driven mindset.

Danny Govberg, co-founder of The 1916 Company, expressed his excitement: "We're thrilled to welcome Tyrese to The 1916 Company's extended family. His passion, determination, and community dedication align perfectly with our values. Together, we aim to inspire clients, friends, and fans to make every moment count." This synergy promises to not only enhance The 1916 Company's brand but also highlight social initiatives that improve community welfare.

The partnership with Maxey is a testament to The 1916 Company's commitment to crafting unique experiences and connections that transcend time, aiming to create a lasting impact in the luxury watch industry.

As the campaign unfolds, fans and clients can expect more engaging content that bridges the art of horology with the spirit of sportsmanship. This collaboration not only celebrates the artistry behind each timepiece but also acknowledges the community-oriented values that both Maxey and The 1916 Company uphold.

The 1916 Company continues to set the standard in the collectible luxury watch market, merging style, precision, and a heartfelt commitment to societal well-being through partnerships like the one with Tyrese Maxey. To learn more about this dynamic partnership and The 1916 Company's offerings, visit their official website.

Topics Entertainment & Media)

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