counterTEN Expands Leadership Team to Drive Global Growth in Music and Sports
In a significant move aimed at accelerating its global expansion, counterTEN, a pioneering fan engagement platform powered by blockchain technology, has announced a strategic enhancement of its leadership team. This transition comes as counterTEN prepares to launch its innovative services in the European live entertainment market, particularly focusing on Latin music.
The company has appointed Michael Gleeson as its new Chief Executive Officer (CEO), succeeding former CEO Steve Shulman, who will now serve as Chief Technology Officer (CTO). Gleeson brings over 20 years of experience in tech-driven business development, having been one of counterTEN's earliest investors and advisors. His history includes guiding GenMark Diagnostics through a successful business operation and revenue growth that culminated in a profitable acquisition. With Gleeson at the helm, counterTEN aims to further develop its strategic roadmap and enhance its market penetration.
Steve Shulman, the founder of counterTEN, expressed enthusiasm for the leadership shift, stating, "I established counterTEN to reimagine fan interactions with the experiences they cherish, opening impactful channels for brands and event organizers." It’s clear that both leaders are committed to improving the intersection of fan experience and brand engagement through innovative technology.
Gleeson's appointment is designed not just to sustain but to amplify counterTEN's impact within the music and sports industries. As CEO, he will direct the company’s efforts to innovate and deepen partnerships with promoters, venues, and brand sponsors, creating a data-driven approach to enhance fan engagement. Gleeson commented on this aspect, asserting, "Steve and his team have created a phenomenal platform that proves that fan experience and brand participation can coexist without compromise."
counterTEN leverages the security of blockchain to offer unique digital identities directly through widely used platforms like Apple and Google Wallet. This approach eliminates cumbersome processes such as app downloads and passwords, creating seamless interactions for fans while providing artists and event organizers new avenues for revenue generation.
As part of its strategic initiatives, counterTEN is preparing for a major launch targeting the European live entertainment scene focused on Latin music. Details regarding a strategic partnership related to this launch are expected to be unveiled in the coming months.
The platform underscores the importance of integrated fan experiences, allowing for personalized engagement that can convert casual attendees into loyal supporters. This pivot towards a more data-centric, immersive experience stands to benefit all stakeholders in the music and sports arenas by fostering meaningful interactions that resonate beyond events.
In light of this leadership restructuring, counterTEN is set to not only broaden its operational reach but also transform the way fans connect with their favorite music and sports, setting a new standard for engagement that challenges traditional paradigms. For more information about counterTEN and to experience its offerings, visit www.counterten.com, the platform where fan and brand interactions reach new heights.
As the entertainment industry evolves, platforms that prioritize technology and user experience, such as counterTEN, will undoubtedly play a critical role in shaping the future of live events and fan engagement.
The company has appointed Michael Gleeson as its new Chief Executive Officer (CEO), succeeding former CEO Steve Shulman, who will now serve as Chief Technology Officer (CTO). Gleeson brings over 20 years of experience in tech-driven business development, having been one of counterTEN's earliest investors and advisors. His history includes guiding GenMark Diagnostics through a successful business operation and revenue growth that culminated in a profitable acquisition. With Gleeson at the helm, counterTEN aims to further develop its strategic roadmap and enhance its market penetration.
Steve Shulman, the founder of counterTEN, expressed enthusiasm for the leadership shift, stating, "I established counterTEN to reimagine fan interactions with the experiences they cherish, opening impactful channels for brands and event organizers." It’s clear that both leaders are committed to improving the intersection of fan experience and brand engagement through innovative technology.
Gleeson's appointment is designed not just to sustain but to amplify counterTEN's impact within the music and sports industries. As CEO, he will direct the company’s efforts to innovate and deepen partnerships with promoters, venues, and brand sponsors, creating a data-driven approach to enhance fan engagement. Gleeson commented on this aspect, asserting, "Steve and his team have created a phenomenal platform that proves that fan experience and brand participation can coexist without compromise."
counterTEN leverages the security of blockchain to offer unique digital identities directly through widely used platforms like Apple and Google Wallet. This approach eliminates cumbersome processes such as app downloads and passwords, creating seamless interactions for fans while providing artists and event organizers new avenues for revenue generation.
As part of its strategic initiatives, counterTEN is preparing for a major launch targeting the European live entertainment scene focused on Latin music. Details regarding a strategic partnership related to this launch are expected to be unveiled in the coming months.
The platform underscores the importance of integrated fan experiences, allowing for personalized engagement that can convert casual attendees into loyal supporters. This pivot towards a more data-centric, immersive experience stands to benefit all stakeholders in the music and sports arenas by fostering meaningful interactions that resonate beyond events.
In light of this leadership restructuring, counterTEN is set to not only broaden its operational reach but also transform the way fans connect with their favorite music and sports, setting a new standard for engagement that challenges traditional paradigms. For more information about counterTEN and to experience its offerings, visit www.counterten.com, the platform where fan and brand interactions reach new heights.
As the entertainment industry evolves, platforms that prioritize technology and user experience, such as counterTEN, will undoubtedly play a critical role in shaping the future of live events and fan engagement.
Topics Entertainment & Media）
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