Analysis of Online Trends Surrounding the Osaka-Kansai Expo in November 2025

Overview of Online Trends for the Osaka-Kansai Expo

In November 2025, an in-depth analysis by Todo-Onada Inc., led by CEO Yasuhiro Matsumoto, explored the online news landscape surrounding the Osaka-Kansai Expo. This survey was based on the data from Qlipper, a PR effectiveness measurement tool capable of monitoring over 4,000 web media sources to evaluate the impact of current events and trends. Here’s a look at the key findings from the report.

Qlipper’s Research Findings

Between November 1 and 30, Qlipper examined news articles that included the terms 'Osaka' or 'Kansai' and 'Expo'. The results indicated a significant drop in both the number of articles and their associated page views compared to the previous month. Specifically, 20,728 articles were published, representing a 58.1% decrease, while the total virtual page views (PV) stood at 285,095,769, down by 87.7% from October. Furthermore, the number of press releases related to the Expo also saw a reduction of 33.4%, totaling 672 releases.

Trends in Reporting

Articles and Engagement

The analysis highlighted a stark trend in the online discourse surrounding the Expo, particularly in relation to construction issues and the concept of sustainability. Notably, a private report released by Business Insider Japan on November 21 mentioned that Itochu Corporation and Resona Holdings were engaged in an initiative to recycle uniforms used during the Expo. This initiative aims to repurpose materials into chemical resources, reflecting a growing trend towards sustainability within the context of large-scale events.

On the other hand, challenges plaguing the construction sector were prominent, with reports indicating reluctance among contractors to engage in deconstruction efforts due to outstanding debts related to overseas pavilion constructions. A widely shared article on Yahoo! Topics, which originally aired on Sankei News on November 4, examined this particular issue, reflecting a broader concern within the industry.

Reuse and Legacy

The concept of legacy discussed through the term 'pavilion' emerged prominently in articles. The Kansai Economic Federation's recommendations highlighted the importance of utilizing the resources generated by the Expo sustainably. For instance, Daiko Kenta proposed reusing wood employed during the Expo in rental housing nationwide. Similarly, Kajima Corporation announced plans to repurpose timber from the site into materials for the upcoming 2027 International Horticultural Exposition, aligning with sustainability goals and the preservation of the Expo's legacy.

Conclusion and Future Outlook

While the engagement with online content related to the Osaka-Kansai Expo has declined significantly, the conversation surrounding its legacy and impacts continues to evolve. Key issues such as unpaid construction debts remain pressing, highlighting the intricate balance between festival planning and post-event obligations. The ongoing discourse sheds light on the future directions that public relations efforts must take to reclaim interest and ensure that the narratives surrounding large events like the Osaka-Kansai Expo remain vibrant and relevant.

About Qlipper

Qlipper is an advanced PR measurement tool that supports various communication strategies by providing real-time analytics and monitoring solutions. Interested parties can benefit from a free trial of the service, which includes expert consul support for initial setup and optimization strategies. For further inquiries regarding Qlipper, visit Qlipper’s website or contact their support.