#USA #Los Angeles #ALL THE SMOKE #ATSP #Jelani McCoy

All The Smoke Productions Announces Exciting New Executive Promotions

All The Smoke Productions (ATSP), the innovative digital media and creative agency co-founded by former NBA champions, has made significant strides in its leadership team, announcing several key promotions aimed at boosting its operational and content capabilities. As the company seeks to expand its footprint in the sports and entertainment sectors, these executive changes are pivotal.

New Leadership Appointments

The highlight of this announcement is the promotion of Jelani McCoy, a former NBA player and co-founder of ATSP, to the role of Chief Strategy Officer (CSO). McCoy's extensive background in athletics and media positions him perfectly to steer ATSP's strategic direction. Under his leadership, the agency aims to delve further into data-driven decision-making and explore emerging business opportunities that align with the company's innovative vision.

In tandem with McCoy's appointment, Christina Mizzi has been elevated to Vice President of Operations and Production. With a rich history in leading production efforts for ATSP, Mizzi will now oversee the newly established headquarters in Marina Del Rey, Los Angeles, ensuring that the operational strategies align with the company’s rapid growth trajectory. Her expertise in coordinating productions both in-studio and remotely positions her as a vital asset as ATSP continues to scale its operations.

Additionally, Dylan Dreyfuss has been promoted to Vice President of Content Partnerships. With an impressive record of turning All The Smoke into a hallmark program within ATSP’s portfolio, Dreyfuss will continue to lead the flagship series while also fostering new partnerships. His influence in enhancing audience engagement through creative strategies has helped solidify ATSP’s impact in the crowded digital landscape.

A New Era for ATSP

These strategic roles are set against the backdrop of ATSP’s commitment to storytelling and engagement, which has resonated with over 20 million fans globally. Since its inception in 2024, ATSP has not only specialized in sports storytelling but also diversified its offerings with programs that connect culture, sports, and entertainment. Shows like All The Smoke, ATS Unplugged, and Hall of Game are prime examples of the company’s innovation in creating captivating content that keeps audiences coming back for more.

The diverse roster of guests featured in their series—ranging from Michelle Obama to sports legends like Reggie Miller and Mookie Betts—demonstrates ATSP's position at the intersection of sports and broader cultural conversations. Furthermore, the expansion into combat sports with ATS FIGHT has enabled the agency to provide in-depth coverage and insight into significant events, solidifying its status within this competitive niche.

Vision for the Future

ATSP's CEO, Matt Barnes, acknowledged the crucial role that McCoy, Mizzi, and Dreyfuss have played in the firm’s evolution. Their shared dedication to the mission of ATSP has been instrumental in its growth as a creative force, contributing to a family-like atmosphere within the company. The promotions of these key leaders are not only a recognition of their hard work but also a reflection of the trust the company has in their leadership to guide ATSP toward new heights.

As the entertainment landscape continues to evolve, ATSP is better positioned than ever to navigate this change with its revamped leadership team, innovating at the forefront of content creation while building lasting connections with its audience. The future looks bright for All The Smoke Productions, as it adheres to its mission of quality storytelling crafted by its unique voices.

Conclusion

The new promotions within All The Smoke Productions exemplify the company’s dedication to fostering talent and innovation. With a robust strategy led by seasoned professionals like McCoy, Mizzi, and Dreyfuss, ATSP is poised to further enhance its influence across the sports and entertainment landscape, ensuring compelling content reaches audiences around the globe.