#USA #Nashville #live events #Emotional Engagement #ROME Insights

ROME Insights Launches Pioneering Framework

A Revolutionary Approach to Event Measurement

In an era where live events are pivotal for engagement and connection, ROME Insights emerges as a front-runner with its innovative framework, the Return on Memorable Experiences (ROME). Co-founded by industry stalwarts Justin Zebell and Bob Hutchins, ROME Insights focuses on redefining how event organizers assess the value and impact of their gatherings.

For years, the events industry has relied heavily on traditional metrics such as attendance figures and booth visits. While these numbers offer a glimpse into event popularity, they lack depth and fail to capture the true essence of participant engagement. ROME Insights intends to bridge this gap by providing a sophisticated measurement model that evaluates emotional involvement and the quality of attention from attendees.

Addressing an Industry Need

Justin Zebell, an experienced figure in event technology and experience design, emphasizes the necessity of this approach. He states, "We built ROME because the events industry has been measuring the wrong things. Organizers need to prove value to sponsors, stakeholders, and attendees. ROME provides a way to achieve that through data reflecting real human experiences."

Bob Hutchins, the Chief AI Marketing Officer, adds, "Live events are one of the few settings where individuals gather in person to learn, connect, and be inspired by ideas. ROME aids organizers in protecting and showcasing the significance of those experiences in a landscape that demands tangible results."

How ROME Works

The ROME framework integrates varied data streams, including behavioral attention analytics and both qualitative and quantitative assessments, to produce a composite score that illustrates immediate engagement and long-term recollection. This scoring system not only enables organizers to justify budgets but also assists in refining programming and amplifying event impact.

The methodology is versatile and can be tailored to suit various event formats, whether conferences, trade shows, or corporate gatherings. Alongside this, ROME Insights also offers consulting services, allowing clients to interpret data findings and apply them to enhance future event designs.

Real Results from Early Adopters

Initial users of the ROME framework have reported notable outcomes, including stronger sponsor renewals, enhanced budget approvals, and a better understanding of the key moments during their events that drive value. These insights are invaluable as they equip event teams with the knowledge needed to make data-driven decisions that elevate the quality of their offerings.

The Future of Event Experiences

As ROME Insights begins to partner with event organizers, trade show producers, and corporate experience teams, the potential for transforming how live events are measured becomes increasingly apparent. In an industry that thrives on connection, emotion, and lasting experiences, the ROME framework holds promise for revolutionizing success metrics, enabling a deeper understanding of attendee engagement and satisfaction.

For those interested in learning more about ROME Insights and the capabilities of the ROME framework, further information can be found by visiting ROME Insights or by reaching out through their contact email.