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Lux Biofusion Hair Care Series - A New Era of Luxury

The renowned beauty care brand, LUX from Unilever Japan, has announced an exciting update to its luxurious Biofusion series, which has soared to impressive sales of 8.9 million units since its initial launch. Starting from September 3, 2025, customers can find the newly revamped Biofusion line exclusively at Welcia Group stores nationwide. This renewed collection includes the Black Edition, Pink Edition, and White Edition, all powered by innovative diamond beauty formulations.

Enhanced Formulation

The new Biofusion series employs advanced ingredients like penetrating amino beauty essence and diamond peptides, designed to deliver moisture and shine from within while utilizing Diamond Hair Coat Technology to offer stellar external protection. The update promises to transform hair into a luxurious, beautiful mane, ensuring an unmatched hair care experience.

Luxurious Packaging and Aroma

Emphasizing the luxurious nature of the products, the packaging is elegantly adorned with gold accents, aiming to reflect the essence of “extreme diamond beauty.” The revised scent profiles have also been elevated to provide a more sophisticated experience, making each use feel unique and indulgent.

Recovery Science Technology for Intense Damage Repair

The Biofusion collection harnesses Recovery Science Technology, focused on deep hydration and damage repair by integrating ingredients from the resilient Rose of Jericho plant. This formula adjusts moisture levels according to environmental conditions, making it particularly effective in combating dryness and damage. The hair is revitalized from within, leaving it looking healthy and vibrant.

Cutting-Edge Technology

Moreover, the newer hair pack and hair mask products incorporate next-generation technology, facilitating smooth application and rinse-off, thus enhancing the conditioning effect. This means that each product in the updated Biofusion series can effectively repair damage while promoting smoother, shinier hair.

Introduction to the New Line-up

Black Edition

Tailored for damaged hair, Black Edition offers intense repair through the inclusion of black rice extract, rich in amino acids, targeting every strand for complete rejuvenation. The luxurious scent blends vanilla, rose, and lavender, turning every wash into a blissful experience.

Pink Edition

The Pink Edition focuses on dry, frizzy hair, promoting hydration with its special pink flower serum. This edition aims to ensure deep conditioning and nourishment, delivering softness and shine, complemented by a fresh fragrance of pink peony, daffodil, and pink grapefruit.

White Edition

Addressing the concerns of frizz from humidity and dryness, the White Edition provides hydration utilizing both white pearl essence and hydrolyzed collagen. This approach helps to maintain moisture balance, taming unruly hair with a delightful scent of violet, rose, and lily of the valley.

Purchasing Information

The updated LUX Biofusion products will be available at Welcia Group stores from September 3, 2025, but note that availability may vary by location. For the best experience, customers are encouraged to check stock at their local stores before visiting.

About LUX

LUX has been a trusted name in hair care since its debut in Japan in 1972. With a long history of innovation and dedication to meeting evolving beauty needs, LUX continues to lead the hair care market, boasting top sales for eight consecutive years. Launched under the LUX BRAVE VISION 2030 initiative, they aim to empower individuals to embrace their unique beauty through exceptional hair care solutions.

Discover the lavish world of LUX Biofusion and indulge in luxurious hair care like never before!