#United States #Los Angeles #Cineverse #OTT.X #Pledge

Supporting California Wildfire Relief

In a tremendous effort to support those affected by recent wildfires in California, OTT.X has announced a partnership with Cineverse and Pledge. This initiative aims to leverage the power of streaming media to provide critical funds for various charities aiding recovery efforts.

Who Are the Partners?

OTT.X has been a significant player in the home entertainment industry for over 30 years as a non-profit trade association. Cineverse, a next-generation entertainment studio, is well-known for its wide range of streaming content. Pledge is a fundraising platform recognized for its innovative approach in mobilizing support for numerous charitable initiatives.

The Initiative

The collaboration involves donating connected TV (CTV) advertising inventory to highlight charities assisting those impacted by the Los Angeles wildfires. Viewers are encouraged to participate by texting "GIVELA" to 707070 or scanning a QR code available through various streaming channels. This campaign is expected to reach approximately 80 million viewers each month through Cineverse’s extensive network.

Cineverse has created a 15-second advertisement that calls on audiences to contribute to wildfire relief efforts. Members of OTT.X are also encouraged to run this ad across their platforms. Notable channels involved in this initiative include Barney, Comedy Dynamics, and The Bob Ross Channel, among others.

Cineverse has further committed to supporting these causes by donating $10,000 to be shared among ten selected charities focused on wildfire relief.

Supporting Charities

The charitable organizations receiving support from these efforts include:

• - Altadena Girls: This organization helps young girls rebuild their confidence and sense of self after the traumatic disruptions caused by wildfires.
• - Animal Wellness Foundation: They have been pivotal in rescuing animals affected by the fires and urgently need funds for medical care and shelter.
• - Baby2Baby: Providing over 2 million emergency supplies to families, they are vital in ensuring continued support through the recovery process.
• - California Fire Foundation: This charity funds support for families of fallen firefighters and directly assists firefighting efforts.

Other organizations, like the Los Angeles Food Bank and PATH, are also crucial in delivering immediate relief and resources to affected individuals and families.

Voices from the Industry

Hollie Choi, CEO of OTT.X, expressed pride in this community-driven initiative, emphasizing the significance of collective action in the face of adversity. She stated,
>"By leveraging our industry's power, we amplify their reach to ensure that those in need have essential resources to recover."

Erick Opeka, Vice Chairman of OTT.X and President of Cineverse, reiterated the importance of spotlighting local organizations that contribute significantly but may lack national recognition.

James Citron, CEO of Pledge, reflected on their commitment to support the local community, stating,
>"Our partnership with OTT.X and Cineverse combines our strengths to raise vital funds for those directly impacted by these disasters."

The Power of Streaming

As streaming continues to become an integral part of media consumption, initiatives like this showcase how the industry can unite to make a substantial difference in times of need. This campaign is a call to action for both the streaming community and viewers to rally together for a common cause, proving that through collaboration and media power, communities can effectively recover and thrive after crises.

By addressing the needs of the individuals and communities impacted by the wildfires, OTT.X, Cineverse, and Pledge demonstrate the potential of harnessing technology and entertainment for social good. To contribute to the relief efforts, viewers are encouraged to take action through CTV ads or directly through the provided donation links.